Wednesday, January 13, 2021

Longeve Brands Lands $5M For Meat Alternative

Irvine-based Longeve Brands, which is developing plant-based meat alternatives, said on Wednesday that it has raised $5M in a seed funding round. The funding came from Wavemaker Partners and Springboard Ventures. According to the startup, the funding will go to expand its plant-based protein product line. The company's shelf stable products are based on pea protein, and is aimed at what the company describes as the "flexitarian" market. The company is currently selling its products using a direct-to-consumer model, but said the funding will allow it to expand into retail and food service channels, and also to bring several new products to market. Llongeve's founder and CEO is Doug Canter. Longeve is a spinout of digital studio Cie, which is led by Anderee Berengian. As part of the funding, the company said that Berengian as well as Cie Executive-in-Residence, Jim Davis, will both join the company's board of directors.