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ID Analytics Rolls Out Two New Products

San Dieg-based ID Analytics, the developer of fraud scoring and related products which is now owned by Symantec, has rolled out two new products, the company said today. The company said it has launched two new products, ID Score Synthetic and Credit Options Intentional Misuse, identify potential fraud. ID Analytics said, in particular, the product addresses the issue of "synthetic identity fraud", essentially, fake people who appear to be valid on most fraud and credit assessments--but are not actually real consumers. ID Analytics said that fraud is hard to detect, because they are not actually tied to a known consumer. Without a real victim, there is no one to report that their identity has been stolen, and there's no conflicting personal identifying information. The company said that those "synthetic identities" allow fraudsters to oeprate for years, building up credit with multiple institutions before "busting out" and vanishing without a trace.