InfoChachkie

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Make More, Work Less – Create A Veblen Brand

InfoChachkie

A version of this article previously appeared in Forbes. This Louis Vuitton / Supreme boxed logo t-shirt recently sold for $1,750. The shirt was produced by Supreme, which originally sold it for $485. You may think that this item is an anomaly, but it is not. A Louis Vuitton / Supreme hoodie resold for $7,500. Other Supreme apparel sells in the aftermarket for hundreds more than their retail prices, including box logo hoodies which typically sell for between $500 – $1,000.

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An Unlikely Unicorn: Lynda.com’s Journey From Garage To $1.3B Sale

InfoChachkie

A version of this article previously appeared in Forbes. I recently interviewed Bruce Heavin, Co-Founder and Head of Innovation at Lynda.com, as part of UC Santa Barbara’s Innovator Stories series. Bruce, along with his wife Lynda, created a learning company from their garage, initially by holding in-person classes and later selling VHS tapes via mail order.

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5 Ways Poker Legend Annie Duke’s Brilliant Book Will Help You (And Your Startup) Make Better Decisions

InfoChachkie

A version of this article previously appeared Forbes. When I saw World Series Poker Champion Annie Duke speak in 2017, I was inspired to write an article describing some of her recruiting techniques. Impressed with her wit and insights during her talk, I was excited to read her latest book, Thinking In Bets. I was not disappointed. Business (And Life) Is Poker, Not Chess.

Help 100
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7 Entrepreneurial Lessons From Tyler The Creator

InfoChachkie

A version of this article previously appeared Forbes. In my capacity as a Professor of Practice at UC Santa Barbara , I was asked by the Student Association if I would consider interviewing rapper, fashion designer and entrepreneur Tyler The Creator. I was flattered to be considered, but Tyler’s Manager, Christian Clancy, wisely thought better of it and requested a more hip and informed Professor to conduct the interview.

Hawthorne 100
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This Woman’s Company Should Have Been Named After Her, Not Her Husband

InfoChachkie

A version of this article previously appeared Forbes. In 1936, Ruth Handler and her husband Elliott were $200 in debt and unable to pay their rent. Elliott was a shy carpenter, while Ruth’s friends described her as, “beguiling and determined.”. On her lunch break, at the age of 20, Ruth entered a local furniture store with samples of her husband’s plastic chairs.

Company 100
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Meet Martha Harper, The Social Entrepreneur Who Perfected The Franchise Business Model

InfoChachkie

A version of this article previously appeared Forbes. Isaac Singer is credited with initiating the concept of franchise territories, as a means of selling his sewing machines in the mid-1800’s. Yet many people do not realize that one of the pioneers who helped perfect the franchise business model was a woman. In addition to creating a franchise chain which exceeded 500 locations at its peak, Martha Harper was also one of the world’s first social entrepreneurs, helping thousands of middle-c

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8 Startup Lessons From “The Founder” Movie

InfoChachkie

A version of this article previously appeared in Forbes. Even when it was published on Netflix, I had no desire to see The Founder movie, as it was clear from the film’s preview that it was yet another, “businessperson gone bad” film. As a Professor at UC Santa Barbara , I constantly battle Hollywood’s stereotype of the rapacious, maniacal businessperson, by teaching my students that Honesty is a competitive advantage.

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