How to Measure & Track Marketing
MAY 1, 2016
Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Net Promoter Score. The net promoter score is the most common measurement of the quality of the product experience. Cost per visitor is similar to CPC addressed above.