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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. A Net Promoter Score of 10 and a bank account of 0 equal a failed venture.

.Net 168
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. A Net Promoter Score of 10 and a bank account of 0 equal a failed venture.

.Net 182
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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Too many businesses I know still see customer service as a burden, rather than an opportunity to gain loyalty and advocacy.

Custom 114
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CapLinked Goes Mobile | Announces New Features For iPad To Put Virtual Data Rooms on Notice

Tech Zulu Event

CapLinked also netted in new customers such as Thomson Reuters, Sun Capital, and Equity Partners, NextView Ventures and crowd-funding service AI Verified which will take advantage of its iPad compatibility, bulk uploading, and reporting tools.

Mobile 91
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Are You an Entrepreneur?

InfoChachkie

Repeatedly organize yard sales in which you sold your broken toys, books you wrote and illustrated, along with overly sugared lemonade and burnt cookies. The actions of your youth, when you were not influenced by societies’ norms or the lure of wealth, may offer insight into your true desires and proclivities. from the Wharton School.