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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. A Net Promoter Score of 10 and a bank account of 0 equal a failed venture.

.Net 168
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. A Net Promoter Score of 10 and a bank account of 0 equal a failed venture.

.Net 182
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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Use metrics to assess needs and growth economics.

Custom 114
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7 Advantages That Local Small Business Owners Enjoy

Startup Professionals Musings

Growth entrepreneurs quickly find themselves removed from day-to-day operations, and become more and more occupied by transactions with lawyers, investors, and potential acquisition partners. This can be a key source of personal satisfaction, as well as the ultimate success factor and legacy.

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CapLinked Goes Mobile | Announces New Features For iPad To Put Virtual Data Rooms on Notice

Tech Zulu Event

CapLinked also netted in new customers such as Thomson Reuters, Sun Capital, and Equity Partners, NextView Ventures and crowd-funding service AI Verified which will take advantage of its iPad compatibility, bulk uploading, and reporting tools.

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Why Saying “Thank You&# Is Good Business

InfoChachkie

In most instances, the Donor’s compensation comes from the satisfaction of helping a fellow entrepreneur who is on the front end of her career. Even favors that do not net positive results should be acknowledged and verbally appreciated. John is a CPA and holds an M.B.A. from the Wharton School.

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4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keeping satisfaction high. Marketing-driven customer acquisition.

Custom 100