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Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keeping satisfaction high. Customer upsell: Sell more to existing customers.
Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keep satisfaction high. Customer upsell, selling more to existing customers.
Both want personal satisfaction and financial success. entrepreneurs consistently claim to be happier , and have a higher net worth than employees. Every business depends on customers to thrive, and every employee role has some correlation to customer satisfaction. Know your peers and build your competitive advantage.
CapLinked also netted in new customers such as Thomson Reuters, Sun Capital, and Equity Partners, NextView Ventures and crowd-funding service AI Verified which will take advantage of its iPad compatibility, bulk uploading, and reporting tools.
I was happy to see quantified evidence of this in a new book, “ Winning on Purpose ,” by Fred Reichhheld, creator of the Net Promoter system of management, in concert with Darci Darnell and Maureen Burns. I still see organizations that penalize teams for change requests, and try to live by the old adage of “it’s always been done this way.”
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