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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. A Net Promoter Score of 10 and a bank account of 0 equal a failed venture.

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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. A Net Promoter Score of 10 and a bank account of 0 equal a failed venture.

.Net 168
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I sat in my own safety net while weaving it.

Berkonomics

Of course it wasn’t just one event that was the cause, as you might guess. Or as one of the richest guys in the world is quoted as saying, “A real entrepreneur is somebody who has no safety net underneath him.”. The problem is that we weave that safety net even as we sit in it, making the job doubly difficult.

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How much is that one additional unit worth?

Berkonomics

Most college econ courses teach marginal economics. Every dollar of gross profit falls to the bottom line, increasing net profit faster with each transaction. Just to be fair, a 5% cut in costs would also double net profit. Getting to breakeven, allows us to at least double our net profit with the next unit sold.

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Activision Blizzard To Slash Almost 800 Employees

socalTECH

The move comes even as Activions Blizzard reported record net revenues in 2018 of $7.50 Santa Monica-based game developer Activision Blizzard says it is slashing 8 percent of its staff, or nearly 800 employees, as a part of a restructuring effort at the company. bllion, up from the $7.02 billion it had in revenues for 2017. READ MORE>>.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Gross Burn vs. Net Burn. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Net burn is the amount of money you are losing per month. I often see companies burning $100,000 per month (net) looking to raise $6-8 million.

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An economics lesson for growing companies

Berkonomics

Email readers, continue here… ] The banks want to maintain their venture relationships and of course, want to use the existing company cash in their bank as collateral for – you guessed it – their loans to the company. Ironically, the term is “compensating balances”. Read the loan covenants carefully.

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