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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102
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Demand Media Nets $77.2M From IPO

socalTECH

Santa Monica-based Demand Media said this morning that it received approximately $77.2M in net proceeds from the firm's IPO last week. Demand's IPO offering was for 10,235,000 shares of common stock at $17.00 READ MORE>>.

.Net 145
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57
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8 Keys To Maximizing Your New Venture Stock Net Worth

Startup Professionals Musings

Even though initial stock has no value or market, it is extremely valuable in dividing entity ownership between multiple co-founders, commensurate with their investment, contribution and role. Startup owners need to assume a three to five year wait for a liquidity event, such as acquisition or going public, before they can cash out.

.Net 96
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Rightside Looks To Bring.DANCE,DEMOCRAT To Market

socalTECH

Rightside , the domain name service company which is in the process of being spun out of Santa Monica-based Demand Media , said today that it has inked a deal to bring to new domains to the market: DANCE and.DEMOCRAT. READ MORE>>. rightside dance democrat domain domainer domains gtld toplevel registrar registration'

Marketing 227
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Demand Media Files For IPO

socalTECH

Santa Monica-based Demand Media , the online media firm run by Richard Rosenblatt, has finally filed for its long awaited IPO. Morgan Stanley, UBS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, Pacific Crest Securities, Raine Securities, and JMP Securities. READ MORE>>.

Demand 184