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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.

.Net 100
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Nurturing stage email performance. Don’t just use these in isolation.

Metrics 102
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10 Entrepreneur Attributes That Will Make You A Star

Startup Professionals Musings

Elon Musk via Flickr by TED Conference To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like Ryan Seacrest is searching for on American Idol. Be delightfully authentic and honest.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Nurturing stage email performance. Don’t just use these in isolation.

Marketing 174
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Does your company have a “dirty cap table?”

Berkonomics

Investors love to see entrepreneurs who have used their own money to ignite their businesses. But often, entrepreneurs turn to others for initial capital. Currently that standard requires a minimum of $200,000 in annual income or over one million in net assets, including the value of the investor’s principal residence.

Company 156
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10 Qualities That Will Make You Stand Out In Business

Startup Professionals Musings

Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like the judges are searching for on American Idol. But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere.

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10 Qualities That Will Make You An Entrepreneur Idol

Startup Professionals Musings

To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like Ryan Seacrest is searching for on American Idol. Everyone looks for “rapport talk” rather than “report talk.”