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Why You Should Think Twice Before You Send That Intro Email

Both Sides of the Table

And in most cases I would heed Fred Wilson’s advice about the “double opt-in” email for intros – where you ask for permission before green-lighting an unsolicited introductions. At a minimum you’re obligating them to ignore the email and feel like an arse for not responding to your introduction.

Email 359
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Cast your net where the big fish swim.

Berkonomics

Email readers, continue here.] I am on the board of a services company that specializes in the middle of the market, knowing that very large competitors throw lots of resources at the largest accounts – resources that our company just does not have.

.Net 235
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. A Net Promoter Score of 10 and a bank account of 0 equal a failed venture.

.Net 182
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. A Net Promoter Score of 10 and a bank account of 0 equal a failed venture.

.Net 168
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Cast your net where the big fish swim.

Berkonomics

Email readers continue here.] I am on the board of a services company that specializes in the middle of the market, knowing that very large competitors throw lots of resources at the largest accounts – resources that our company just does not have.

.Net 166
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The power of just ONE more unit.

Berkonomics

Every dollar of gross profit falls to the bottom line, increasing net profit faster with each transaction. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue.

.Net 207
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Should you cast your net where the big fish swim?

Berkonomics

Email readers, continue here…] I have been on the board of a services company that specializes in the middle of the market, knowing that very large competitors throw lots of resources at the largest accounts – resources that our company just does not have. How large a fish can you handle?

.Net 156