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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation.

Marketing 174
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How To Get Your Startup Funded - Tips From Entrepreneur and Renowed Angel Investor Jason Calacanis

SoCal Tech Calendar

Tuesday, September 26, 2017 -- How To Get Your Startup Funded - Tips From Entrepreneur and Renowed Angel Investor Jason Calacanis. Jason Calacanis founded Silicon Alley Reporter, Weblogs Inc, Mahalo, and Inside.com. He turned down a $20 million offer for Silicon Alley Reporter.

Tips 100
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Does your company have a “dirty cap table?”

Berkonomics

Investors love to see entrepreneurs who have used their own money to ignite their businesses. But often, entrepreneurs turn to others for initial capital. And now that “crowd sourcing” has been enabled using the Internet – seeking many investors at a small amount per investment. The legality issues. Missed filing requirements.

Company 156
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation.

Metrics 102
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

She actually IS the prototypical entrepreneur. But Tracy did what entrepreneurs do. In one year of Airbnb Tracy netted more than $28,000. Sam is the managing director of Launchpad LA and we were about to pick our 2012 class of entrepreneurs. More on that later. That may soon change. She found non-traditional financing.

Startup 363
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10 Real World Hazards With Taking Your Startup Public

Startup Professionals Musings

In the old days, every entrepreneur planned on taking their startup public, and making it big. Smart entrepreneurs are now starting to look at this option again, as well as the challenges of running a public company. Thus, there is tremendous pressure to increase current earnings, and little appetite for strategic investments.

Startup 98
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” It’s the most common refrain I hear from investors and even entrepreneurs these days. ” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” for $565 million to Excite.