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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Revenue performance needs to be applied to each individual program, and also rolled up to show the overall performance per dollar invested. Return on investment for demand generation. Obviously, you are looking for demand generation programs that have a positive return on investment (ROI).

Marketing 174
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ZipRecruiter Files For Direct NYSE Listing

socalTECH

The company reported net income of 86.0M A direct listing--unlike an IPO--does not use underwriters or investment bankers. The company, led by founder and CEO Ian Siegel, plans to list on the New York Stock Exchange under the symbol ZIP. on revenues of 418.14M for the year ended December 31, 2020.

.Net 100
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Snap Raises $250M From Saudi Family

socalTECH

Saudi Arabian Price Al-Waleed Talal said on Tuesday that he has invested $250M in Snap, taking a 2.3 The investment injection comes as Snap announced its Q2 results, where the company reported a net loss of $353.3M percent stake in the company. in the three months ended June 30, 2018, on revenues of $262M.

Venice 100
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Viant Files For IPO

socalTECH

The IPO is being underwritten by BofA Securities, UBS Investment Bank, Canaccord Genuity, JMP Securities, Needham & Company, and Raymond James. The company reported $9.9M in net income on $164M in revenues for the year ended December 31, 2019. The company is led by CEO Tim Vanderhook.

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Southern California Leads In Green Businesses, Says Report

socalTECH

A new report released today by Next 10 , a nonprofit, nonpartisan public policy group, says that Southern California--and California, as a whole--leads the green innovation, cleantech venture capital, and energy market. The report was compiled by research firm Colaborative Economics.

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How To Get Your Startup Funded - Tips From Entrepreneur and Renowed Angel Investor Jason Calacanis

SoCal Tech Calendar

Jason Calacanis founded Silicon Alley Reporter, Weblogs Inc, Mahalo, and Inside.com. He turned down a $20 million offer for Silicon Alley Reporter. Then the dotcom bubble burst, and he wound up with a net worth of negative $10,000. But most of Jason's money has been made by angel investing.

Tips 100
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Does your company have a “dirty cap table?”

Berkonomics

And now that “crowd sourcing” has been enabled using the Internet – seeking many investors at a small amount per investment. The problem in taking such money rests in the legality of taking money from non-accredited investors, people who do not meet the SEC standard for making non-public company investments. The legality issues.

Company 156