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Could you achieve ten percent net income each month?

Berkonomics

The longer the time it takes to break even or get to that magic ten percent net, the higher the number of dollars needed. The post Could you achieve ten percent net income each month? This new tool gives you that number plus the amount needed to make the business a viable entity with a chance of long-term survival and growth.

.Net 156
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Should you cast your net where the big fish swim?

Berkonomics

[Email readers, continue here…] I have been on the board of a services company that specializes in the middle of the market, knowing that very large competitors throw lots of resources at the largest accounts – resources that our company just does not have. A personal story about dealing with too large a company.

.Net 156
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Net Gain?

L.A. Business Journal

Recent real estate deals by Netflix highlight hot market, constrained outlook on studio space.

.Net 124
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Traditional marketing vs. social engagement

Berkonomics

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120
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8 Keys To Maximizing Your New Venture Stock Net Worth

Startup Professionals Musings

Even though initial stock has no value or market, it is extremely valuable in dividing entity ownership between multiple co-founders, commensurate with their investment, contribution and role. Startup owners need to assume a three to five year wait for a liquidity event, such as acquisition or going public, before they can cash out.

.Net 96
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174
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Silicon Beach Afternoon Roundup: Obama’s Net-Neutrality Rules Upheld in Federal Court

L.A. Business Journal

Net-neutrality upheld in federal court, e-commerce startup Loot Crate secures major investment; Electronic Arts sets its sights on e-sports market, and more.

.Net 100