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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Sonos Launches Google Assistant Support, Reports Q2 Results

socalTECH

with more markets to come over the next few months. Sonos announced the launch along with its Q2 results, where it said it saw Q2 revenues of $210M, up 13 percent, year over year; the company had a net loss of $23M on those revenues. According to Sonos, it will begin rolling out the feature next week in the U.S.,

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Boingo Wireless Reports Quarterly Results

socalTECH

Los Angeles-based Boingo Wireless , the operator of a network of Wi-Fi access points, has reported its first quarterly results as a public company. The firm reported a net loss of $329,000, versus a net loss of $127,000 for Q1 last year. Boingo Wireless debuted on the market on May 3rd as WIFI on the Nasdaq Global Market.

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Viant Files For IPO

socalTECH

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company reported $9.9M in net income on $164M in revenues for the year ended December 31, 2019.

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Inhibrx Files For IPO

socalTECH

La Jolla-based biopharmaceuticals startup Inhibrx has just filed for an IPO, saying in an S-1 filing that it is looking to raise up to $74.75M in an IPO on the Nasdaq Global Market. The company reported a net loss of $31.02M in 2018 on revenues of $8.5M; the company's current revenue stream includes both license fees and grants.

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Super League Gaming Sees IPO, But Drops In Debut

socalTECH

Super League Gaming's IPO was underwritten by Northland Capital Markets, Lake Street, and National Securities Corporation. The company reported in its S-1 that it had a net loss of $20.62M for the year ended December 31, 2018, on sales of $1.04M. The company now trades on the Nasdaq as SLGG.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Gross Burn vs. Net Burn. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Net burn is the amount of money you are losing per month. I often see companies burning $100,000 per month (net) looking to raise $6-8 million.

Startup 383