6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Carlos Hidalgo demand generation marketing ROI

Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises. However, rather than obsessing on a single metric, entrepreneurs should focus on improving their Net Profit Score.

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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques.

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Even those things that worked yesterday may not work tomorrow, as the market matures, the culture changes, and competitors appear with new solutions. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Sonos Launches Google Assistant Support, Reports Q2 Results

socalTECH

with more markets to come over the next few months. Sonos announced the launch along with its Q2 results, where it said it saw Q2 revenues of $210M, up 13 percent, year over year; the company had a net loss of $23M on those revenues. Goleta-based whole home speaker manufacturer Sonos said on Thursday that it has launched Google Assistant on Sonos, allowing Google's voice assistant to run on Sonos "smart" speakers through a software upgrade.

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Boingo Wireless Reports Quarterly Results

socalTECH

Los Angeles-based Boingo Wireless , the operator of a network of Wi-Fi access points, has reported its first quarterly results as a public company. The firm reported a net loss of $329,000, versus a net loss of $127,000 for Q1 last year. Boingo Wireless debuted on the market on May 3rd as WIFI on the Nasdaq Global Market.

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Southern California Leads In Green Businesses, Says Report

socalTECH

A new report released today by Next 10 , a nonprofit, nonpartisan public policy group, says that Southern California--and California, as a whole--leads the green innovation, cleantech venture capital, and energy market. According to the report , both Los Angeles and the Bay Are were identified as green manufacturing job leaders, with nearly 10,000 jobs in the sector in each region. The report was compiled by research firm Colaborative Economics.

Xconomy Special Report: 12 San Diego Tech Startup to Watch in 2017

Xconomy

Other companies also demonstrated why they made our 2016 list of companies to watch: Classy recently raised $30 million for software-as-a-service that helps nonprofits run crowdfunding campaigns and raise donations online; Seismic raised $40 million in May to advance its software for updated corporate sales and marketing material; GovX, with revenue up nearly 40 percent over last year, raised $3.8 I widened my net this year.

ACTIVE Network Wins Three Cities

socalTECH

San Diego-based ACTIVE Network is expanding its footprint in the parks and recreation management market, reporting this morning that it has signed up the cities of Phoenix, Portland, and Denver as customers of its ACTIVE Net software. ACTIVE Net is ACTIVE Network''s software that help cities manage reservations at facilities, classes, community programs, and memberships.

ReachLocal Grows Revenues By 47 Percent

socalTECH

Woodland Hills-based ReachLocal , the provider of local online marketing services for small and medium sized businesses, reported its results Tuesday, saying that it had $77.1M The firm reported a net loss of $2.8M, compared with net income of $14.9M The firm's net income last year in Q3 was boosted by a one-time gain related to the acquisition of its Australian subsidiary.

Inhibrx Files For IPO

socalTECH

La Jolla-based biopharmaceuticals startup Inhibrx has just filed for an IPO, saying in an S-1 filing that it is looking to raise up to $74.75M in an IPO on the Nasdaq Global Market. The company reported a net loss of $31.02M in 2018 on revenues of $8.5M; the company's current revenue stream includes both license fees and grants.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. Isn’t the Overall Market Just Booming Now? . There is Something Going on in the LA Tech Market by Upfront Ventures from Mark Suster.

Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

This is classic “Innovator’s Dilemma” market conditions. My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). The news that Ynon Kreiz is joining to run the company as Executive Chairman was first reported by Peter Kafka at AllThingsD (and later picked up by Variety , AdWeek and several other traditional media outlets. Los Angeles Tech Market Analysis

What’s Really Going on in the VC Industry? What Does it Mean for Startups?

Both Sides of the Table

But VC is an “illiquid asset&# so funds didn’t disappear quickly - In 2000/01 the stock market quickly adjusted punishing investors in the NASDAQ and in individual public technology stocks. What accelerated this was the collapse of the public stock markets.

What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Gross Burn vs. Net Burn. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. Net burn is the amount of money you are losing per month. The answer is more complex than just Gross vs. Net Burn.

Super League Gaming Sees IPO, But Drops In Debut

socalTECH

Super League Gaming's IPO was underwritten by Northland Capital Markets, Lake Street, and National Securities Corporation. The company reported in its S-1 that it had a net loss of $20.62M for the year ended December 31, 2018, on sales of $1.04M. Santa Monica-based Super League Gaming had its IPO on Tuesday, debuting at $11.00 in its initial trading, but falling more than 22 percent during the day to close down at $8.50 per share. The company now trades on the Nasdaq as SLGG.

Media Temple Parent GoDaddy Files For IPO

socalTECH

Morgan, Citigroup, Barclays, Deutsche Bank Securities, RBC Capital Markets, KKR Capital Markets, and Stifel. The company reported a net loss of $131M for 2013, on revenues of $1.13 GoDaddy , the parent company of Los Angeles premium website hosting service Media Temple , has filed for an IPO--in the process, showing that the company paid $94.48M in cash for Media Temple.

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Vizio Files For IPO

socalTECH

The IPO is being underwritten by BofA Merrill Lynch, Deutsche Bank Securities, Citigroup, BMO Capital Markets, Piper Jaffray, Wells Fargo Securities, and Roth Capital Partners. Vizio reported net income of $44.9M billion in net sales for 2014. Irvine-based consumer electronics giant Vizio has filed for an IPO, saying in a filing Friday that it is looking to raise up to $172.5M in a public offering.

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Stop managers from gaming the system

Berkonomics

Financial perspective: financial statement showing key indicators such as revenue, expense, net income or other measures important to success. Customer perspective: Ratings of customer satisfaction, statistics of customer retention, market share and even brand strength. You’d probably be doing many of these processes anyway, just not aimed at assembly into a single file or report for review by all.

Qualstar Continues To Look At Strategic Options

socalTECH

Simi Valley-based Qualstar , the developer of data storage and high efficiency power supplies, says it continues to look at "strategic options" for the business, as it reported yet another quarter of declining revenues. The company reported a net loss of $1.2 The company says it has been seeing competition in the data storage industry which has "create pressure" on maintaining market share, saying that "market headwinds" have been challenging the company.

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Frank Addantes FounderBlog: 3. Virtual Location, Location, Location

Frank Addante

► February (1) What do you do when a reporter you admire misrepre. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. My solution: cast a wider net.

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THQ Seeks Buyer As Sales Slip

socalTECH

Agoura Hills-based videogame maker THQ is looking for a buyer, after reporting less-than-stellar results on Monday afternoon. THQ said it has hired an investment banker to help it consider "strategic alternatives", in hopes of raising additional capital to bring a number of titles to market. The announcement came as the firm announced net sales of $107.4M The firm also reported a net loss of $21.0M.

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Boingo Wireless Files For IPO

socalTECH

According to Boingo, it intends to apply to list on the NASDAQ Global Market as WIFI. The firm reported it had net income of $1.4M on revenues of $65.715M for 2009, and net income of $5.67M on revenues of $59.0M

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What’s the minimum information to give your investors?

Berkonomics

Others worry that we will latch onto individual line items within financial data and engage in inquisitions regarding telephone bills, marketing costs and other tactical line items in detailed financial statements. Summarizing income statements with a line for revenues, cost of revenue, general and administrative expenses, sales and other direct costs – all leading to net income, would satisfy the legal requirement for statement of income and expense.

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LegalZoom Files For IPO

socalTECH

The firm's IPO is being underwritten by Morgan Stanley, BofA Merrill Lynch, Stifel Nicolaus Weisel, RBC Capital Markets, William Blair, and Montgomery & Co. LegalZoom reported net income of $12.1M Glendale-based online legal documents marketplace LegalZoom filed for an IPO Friday, saying that it is looking to raise up to $120M on the New York Stock Exchange as "LGZ".

Another personal story: Timing is everything in a sale.

Berkonomics

After presenting a “state of the company” report at a national meeting of resellers for a company where I sat on the board, I was approached by one of the audience members, complimenting my presentation and stating, “I have a problem.

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Nexsan Updates S-1

socalTECH

The provider of data storage equipment reported that it had net income of $0.5M in net income of $19.28M in revenues for the three months ended September 30, 2010. Year to year revenues were up from the $60.89M the firm reported for its year ended June 30, 2009. on the NASDAQ Global Market as NXSN. The firm is a developer of storage arrays used by the enterprise market.

RealD Revenues Up

socalTECH

Los Angeles-based RealD , the provider of 3D movie projection technology, has reported its quarterly results today, saying it had net revenues of $65.3M For the six months ending September 24th, the firm's first half fiscal 2011, the firm had net revenues of $129.8M, more than double the $64.2M RealD also reported that it now has 9,300 screens deployed worldwide.

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Kythera Files For IPO

socalTECH

Calabasas-based KYTHERA Biopharmaceuticals , a developer of biopharmaceuticals for the aesthetic medicine market, has filed for an IPO. According to the firm's S-1 filing, Kythera is looking to raise up to $86.25M on the NASDAQ Global Market as KYTH. Leerink Swann, and Lazard Capital Markets. The firm reported a net loss of $11.1M

NantHealth Files For IPO

socalTECH

NantHealth said it intends to list on the NASDAQ Global Market as NH. NantHealth reported a net loss of $71.6M Culver City-based NantHealth , one of the companies out of billionaire Patrick Soon-Shiong's collection of NantWorks companies, has filed for an IPO, saying this morning that it is looking to raise up to $92.0M in a public offering. The IPO is being underwritten by Jeffries, Cowen and Company, First Analysis Securities Co., and FBR.

Entropic Sees Steep Drop In Revenues

socalTECH

San Diego-based Entropic Communications reported its results yesterday, saying that its net revenues fell to $24.1M, a drop of 18 percent from the fourth quarter of 2008, when it had revenues of $29.5M, and a 43% drop from the first quarter of 2008, when it reported $42.0M. The firm had a net loss of $8.7M. Entropic is a maker of semiconductors for the broadband and home networking market.

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Snap Set For Punishing Day On Wall Street

socalTECH

Venice, California-based Snap is set to see a punishing day on Wall Street, after reporting poorer than expected third quarter results last night, including poor user growth and sales. SNAP was already down around 12 percent in pre-market trading on Wednesday, falling from a close of $15.12 Shap continues to lose money, hand over first, reporting it had a net loss of $443.1M

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Fallbrook Technologies Files For IPO

socalTECH

San Diego-based Fallbrook Technologies , a developer of continuous variable transmissions aimed at the electric vehicle market, has filed for an IPO, saying Tuesday evening in a filing that it is looking to raise up to $50M in an offering. Fallbrook reported a net loss of $11.7M

How much information do you give to investors?

Berkonomics

Others worry that investors will latch onto individual line items within financial data and engage in inquisitions regarding telephone bills, marketing costs and other tactical line items in detailed financial statements. Summarizing income statements with a line for revenues, cost of revenue, general and administrative expenses, sales and other direct costs – all leading to net income, would satisfy the legal requirement for statement of income and expense.

Class 175

Upfront Ventures Raised New $280 Million Fund

Both Sides of the Table

The speaks to the continued confidence in the venture capital markets and as I had predicted some time ago the VC markets right now are a great place to invest – especially relative to other places to put one’s money. I knew eventually people would realize that the Kauffman Report and all the talk of VC returns were rear-view mirror analyses. Family Offices (of high-net-worth individuals or families).

ReachLocal Sees International Growth

socalTECH

Woodland Hills-based ReachLocal , which helps small and medium sized businesses place online advertising, released its results Tuesday afternoon, reporting a net loss of $4.6M The firm saw an overall, 28 percent growth in its revenues from year to year, with particular growth in international markets. on revenues of $98.6M. ReachLocal saw its international revenues grow 76%, from $13.4M in Q3 of 2010, to $23.56M in Q3 of this year.

Zogenix Files For IPO

socalTECH

Zogenix said it is looking to list on the NASDAQ Global Market as ZGNX. The company reported $7.5M in revenues for the six months ended June 30, 2010, with a net loss of $49.3M. San Diego-based Zogenix , a developer of needle-free, delivery systems for the treatment of acute migraines and cluster headaches, has filed for a $90M IPO. The IPO is being underwritten by Wells Fargo Securities, Leerink Swann, Oppenheimer & Co., and Stifel Nicolaus Weisel.

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GameFly Files For IPO

socalTECH

Los Angeles-based GameFly , which operates an online video game rental service, has filed for a $50M in an IPO on the NASDAQ Global Market. The firm reported it had net income of $2.97M on revenues of $47.68M for the six months ended September 30, 2009. For its fiscal year ended March 31, 2009, it had net income of $4.0M The firm is looking to list under the symbol GFLY.

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10 Realities Today Cause Startups To Bypass An IPO

Startup Professionals Musings

According to a recent Ernst & Young global report , the first half 2019 global IPO activity slowdown continued, following an unusually quiet Q1 2019 as ongoing geopolitical tensions and trade issues dampened IPO sentiment. The reasons are a lot more complex than the meltdown of key investment banks in the US a few years ago, so don’t expect a big change in the numbers soon, even with recent stock market rallies. Violent market swings usually hit public companies first.

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Is Social Media Killing Email

SoCal Tech Calendar

Presented by the Marketing and Sales Executives Society. With the seemingly endless reports about the death of email, its no wonder that the commonly-held myth of decreased email usage exists. Combined, these statistics suggest a net of 190f consumers who are using email more often. Tuesday, November 15, 2011 -- Is Social Media Killing Email. TCOSC. Youve seen the headlines: 9 Reasons Why Email is Dead.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Hyper-local, flash marketing platform connecting consumers with local business offers; super majority of offers are restaurant and personal services; competitor to Groupon. the funding and market coverage. But LivingSocial is reportedly doing around $180,000 per day in gross revenue.

How to Profit: “Thank You Metrics” – Community First, Money Second

Tech Zulu Event

Live, right there in front of us, he opened his private admin dashboard with the stats from AppSumo and revealed what marketing campaigns failed, how much those cost as well as which ones succeeded and how much revenue those brought in. Their first few weeks in business we’d have brainstorming sessions on how to market. For every new marketing idea presented to him he asks himself, ‘How will that affect email growth?’ I am a raving fan of AppSumo.com.

Green Dot: Tight Credit Driving New Customers

socalTECH

Pasadena-based Green Dot , the provider of prepaid credit cards which recently debuted on the markets, reported its quarterly earnings Thursday, saying that the tight financing environment continues to drive new customers to the company. The firm said it had net income of $4.6M in net income on operating revenues of $62.9M The firm had debuted on the market at $36.00.