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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174
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THQ Seeks Buyer As Sales Slip

socalTECH

Agoura Hills-based videogame maker THQ is looking for a buyer, after reporting less-than-stellar results on Monday afternoon. THQ said it has hired an investment banker to help it consider "strategic alternatives", in hopes of raising additional capital to bring a number of titles to market. The firm also reported a net loss of $21.0M.

THQ 147
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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.

.Net 100
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102
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Super League Gaming Sees IPO, But Drops In Debut

socalTECH

Super League Gaming's IPO was underwritten by Northland Capital Markets, Lake Street, and National Securities Corporation. The company reported in its S-1 that it had a net loss of $20.62M for the year ended December 31, 2018, on sales of $1.04M. Super League Gaming is led by President and CEO Ann Hand.

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10 Business Model Components Required In Every Plan

Startup Professionals Musings

The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. The value proposition must clearly define the target customer, the customer’s problem and pain, your unique solution, and the net benefit of this solution from the customer's perspective. Target market.

Sales 102
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Gross Burn vs. Net Burn. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Net burn is the amount of money you are losing per month. I often see companies burning $100,000 per month (net) looking to raise $6-8 million.

Startup 383