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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits. Shots On Goal.

.Net 168
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits. Shots On Goal.

.Net 182
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Stop managers from gaming the system!

Berkonomics

Financial perspective: financial statement showing key indicators such as revenue, expense, net income or other measures important to success. Customer perspective: Ratings of customer satisfaction, statistics of customer retention, market share and even brand strength. The result of this effort?

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Stop managers from gaming the system

Berkonomics

Financial perspective: financial statement showing key indicators such as revenue, expense, net income or other measures important to success. Customer perspective: Ratings of customer satisfaction, statistics of customer retention, market share and even brand strength.

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4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keeping satisfaction high. Marketing-driven customer acquisition.

Customer 100
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Customer Experience Controls Business Growth Today

Startup Professionals Musings

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keep satisfaction high. Marketing-driven customer acquisition.

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Supplement this feedback with more formal modern satisfaction surveys, like the Net Promoter Score.

Customer 133