How big is your ocean? A lesson in TAM, SAM & SOM
Berkonomics
OCTOBER 28, 2021
You, the lonely fisherman, must weave a net to catch your fish. Should your net be large and bulky, requiring more effort and expense to weave? Or should it be small and delicate, to catch those fish that would otherwise fall through the net? TAM, SAM & SOM? So, is your (SOM) serviceable obtainable market large enough?
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