socalTECH

AUGUST 10, 2009

Encino-based Bid4Spots , which operates a number of online reverse auction marketplaces for radio and cable television advertising, claims today that the firm has been seeing a huge amount of growth this year. Bid4Spots is headed by Dave Newmark, who launched the firm in 2005. Actual financials and revenue were not disclosed.

Encino 100

Encino Advertising Report Marketing 100

socalTECH

AUGUST 13, 2009

in revenues of 2005. Tags: reachlocal inc500 revenue search engine advertising. One of the revelations in yesterday's Inc. 500 listing was that Woodland Hills-based ReachLocal , a venture backed provider of local online marketing services, hit $147M in revenues in 2008, up significantly from $4.4M READ MORE>>.

ReachLocal 133

ReachLocal Woodland Hills Advertising Funding 133

socalTECH

NOVEMBER 20, 2008

WebVisible is a provider of local online advertising services, which helps small and midsize businesses place search engine marketing. Financial terms of the acquisition were not disclosed. Adapt Technologies was venture backed by Concept2company, Emergence Capital Partners, and Mohr, Davidow Ventures; the firm had raised $9.8M

Technology 124

Technology Redpoint Pasadena Advertising 124

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

NOVEMBER 21, 2014

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

AUGUST 15, 2014

What we saw back in 2005, was that everyone was making a ton of money on desktop ads, because that''s where the users were. You see users moving to a platform that doesn''t monetize advertising as well. They''re even one of our advertisers right now. All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. Is it difficult to find advertisers to match to sites? plus range.

Startup 162

Startup Content Advertising Sites 162

Tech Zulu Event

AUGUST 4, 2011

has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. In plain English, they’ve redesigned the site so that it is more interactive from a social media perspective and not just for viewers but for their content producers and advertising partners.

Web 65

Web Netflix Social Media Product 65

InfoChachkie

JUNE 2, 2011

Central Desktop was founded in 2005 to provide an easy-to-use, SaaS collaboration solution to the SMB market. I would fly up to Redmond twice a week and we would all sit around a really large conference table – it was the largest (advertising) project Microsoft had ever done, a $100M advertising campaign.

Newsletter 213

Newsletter Conference Marketing Advertising 213

SoCal CTO

MAY 15, 2009

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? In 2005, Majid coauthored "Data Strategy" a book designed to help streamline information management within organizations.

Social Network 150

Social Network Networking Yammer CTO Hire 150

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

SEPTEMBER 7, 2010

They created Neopets, brought it to the US, helped it grow, and eventually sold it to Viacom in 2005. Zac Brandenberg: I've been in the advertising space, and in online advertising and interactive for much of the last ten years. Zac Brandenberg: The company was founded in late 2007 by Adam and Donna Powell.

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

socalTECH

AUGUST 11, 2011

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. I didn't think I was contributing or impacting the world in real life.

Startup 177

Startup Mobile Culver City Los Angeles 177

socalTECH

JULY 6, 2009

We're a business that has both advertising revenues and subscription, a blend of both. in 2004, we purchased Buoyweather.com, moved it into our setup, weather department, and marketing department, and in 2005, we added much more multimedia news and entertainment to Surfline. That turned out to be a good move, because it got much worse.

Web 140

Web Content Mobile Sites 140

socalTECH

NOVEMBER 19, 2018

The other thing we do, is were very transparent about sharing data with them, like user data and advertising data. In 2004 and 2005, I was at DivX in San Diego, and I was head of product there. Someone, for instance, who goes to Amazon or puts their channel on Youtube wont get any of that data. I had built an audio company before.

Content 113

Content Startup Mobile Media 113

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Lisa Stone co-founded BlogHer in 2005 with Elisa Camahort Page and Jory Des Jardins.

Los Angeles 75

Los Angeles Angel Social Media Media 75

SoCal Delicious

MARCH 10, 2010

Among the highest acquisition values were MySpace ($580M in 2005), Shopzilla ($560M in 2005), Rent.com ($430M in 2004), Lowermybills ($330M in 2005) and Sandpiper Networks ($630M in 1999). The region has produced 95 exits over $100 million (13%), 50 over $250 million (7%) and 23 over $500 million (3%) during the period analyzed.

Southern California 29

Southern California Study Venture Capital Redpoint 29

Tech Zulu Event

OCTOBER 24, 2013

It generates revenues through Subscription, Virtual Currency and Advertising. From 1997 through 2005, Robin was a marketing executive and general manager at PepsiCo. Paltalk enables for an unlimited number of users to broadcast/view and chat within the same group.

Technical Review 76

Technical Review Technology Activision Entertainment 76

Both Sides of the Table

FEBRUARY 7, 2011

From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. In 2005, Meebo started connected users across other websites. Industry average click rate for banners is 0.15%.

Startup 286

Startup Venture Capital Web Ideas 286

socalTECH

MAY 11, 2011

Elizabeth Amini: I actually ran into him in 2005, when he was a keynote speaker at a conference. We do not want to provide that data to insurance or supplement or advertising companies who, if you think about it if your mental performance is declining, are the last people you want to see your data. I ended up managing that project.

Study 252

Study Startup Design Tips 252

socalTECH

JANUARY 15, 2009

I had early success working in-house with Matt Coffin at LowerMyBills in 2005, and then I was brought on by Yahoo to build out the Yahoo Publisher Network Team. Josh Stomel: How we make money right now is advertising revenue. What's your background and what drove you to start ResumeBucket?

Startup 140

Startup Yahoo Sites Oversee.net 140

socalTECH

NOVEMBER 4, 2008

Berkeley in 2005, and right after that I started working on the site. Eric Bjorndahl: We're primarily advertising driven, and we also do hotel and flight bookings on the site. Eric Bjorndahl: We've definitely seen a slowdown in display advertising. What's your brother's background? He graduated from U.C.

Startup 100

Startup Sites Social Network Web 100

Tech Zulu Event

DECEMBER 20, 2012

TVSync’s parent company Voible , has provided fingerprint protection technology to most major movie studios and TV networks since 2005. Hyper contextualized advertising and granular measurements (like AdSense is to the web) will be established for TV. The race to establish the standard is on.

Screening 82

Screening Content Mobile Netflix 82

socalTECH

OCTOBER 1, 2010

One of the previous companies I worked on we sold to Microsoft in 2005, and I then spent some time at Microsoft to get that company integrated. Tags: interview advertising media networking social referral business small facebook startup entrepreneur favrav.

Startup 193

Startup Newsletter Custom Customer 193

socalTECH

JUNE 27, 2011

Scott Saunders: I spent nearly my entire career on the investment side, and in 2005 switched over to the entrepreneurial side of the world. Part of our advertising, is we are sending people checks in the mail for $25, or $50. Ultimately, we expect those to be ad-funded by different advertisers involved in our platform.

Startup 197

Startup Ideas Southern California Social Network 197

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Lisa Stone co-founded BlogHer in 2005 with Elisa Camahort Page and Jory Des Jardins.

Los Angeles 49

Los Angeles Angel Social Media Media 49

socalTECH

SEPTEMBER 30, 2009

For us, digital media means consumer Internet, online advertising, mobile, gaming, and most importantly--this is Rick and my background--next generation infrastructure to support consumption of this media. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Rustic Canyon Palomar 153

InfoChachkie

OCTOBER 31, 2011

He used this term so often that it eventually became the title of his 2005 book on business advice. Richard built upon the fact that record companies were Student’s biggest advertisers to subsequently launch a record store.

Tips 264

Tips Startup Guide Media 264

SoCal Delicious

MARCH 1, 2010

The city has, however, quietly been home to some of the most successful online companies to date, including CitySearch (sold to Ticketmaster for $260 million in 1998), Overture (acquired by Yahoo for $2 billion in 2003), eHarmony and LowerMyBills (bought by Experian for $330 million in 2005). Were all connected. Sponsored by Westin.

Los Angeles 50

Los Angeles Company Companies Angel 50

SoCal Delicious

NOVEMBER 8, 2012

billion in 2005, and also currently represents Rdio, Beats Electronics, Riot Games, Ad.ly, Redpoint Ventures, and several other prominent private and publicly traded clients. Thanks to our advertisers. The firm made a name for itself representing Skype from formation in 2003 through its ultimate sale to eBay for $2.6 Comment help.

Sherman Oaks 44

Sherman Oaks Riot Games Tips Redpoint 44

socalTECH

AUGUST 20, 2009

In 2005/2006, I really saw that the trend was shifting from television to the Internet. As I watched my kids' eyeballs move over, as well as looked at the research data and advertising data which saw TV's share shrinking, I started looking into new media.

Media 150

Media Tech Coast Angels Social Network Content 150

socalTECH

JULY 13, 2009

We're also looking at technology in the retail sector, or which touch the retail supply chain--things like out of home advertising, software to optimize the retail supply chain, and other related areas because we know the retail sector so well. An A-round investment in the late 90's, or even in 2005/2006, or 2007, was a $5-8M check.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

Both Sides of the Table

MAY 15, 2010

Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers. Addressable advertisements are capable of being targeted to the individual household.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 25, 2016

But that’s harder to build in 2016 than it was in say 2005. Will a third-party pay (advertisers, data companies)? ” In the airline industry they have the ability to withhold inventory unless you’re an 800-pound gorilla where they can’t afford not to have your traffic while their competitors have it. Efficiency?

Startup 150

Startup Marketing Study SEO 150

socalTECH

OCTOBER 25, 2010

billion in 2005, and finally sold again to Google in 2007 for $3.1 Although we're not going to be focused on revenues for a year, it's clear at this time that this kind of real estate is very valuable for advertisers. But, advertisers will know you've got to be where people are comparing products. How is the firm funded?

Startup 210

Startup Advertising Examples Santa Barbara 210