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Interview: Paige Craig, CEO BetterWorks

InfoChachkie

Paige is a gifted communicator and my summary does not do him justice. He offers a number of worthwhile tips and tricks that I was not able to capture in the textual summary, so the 14-minute audio file is well worth your time. What follows is a summary which paraphrases Paige’s responses. Click here to listen to the Audio File.

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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

Before weighing in on the subject I would point out one thing that should be obvious to many of you – the iPhone was originally launched in 2007 in an exclusive partnership with AT&T and this was vital to both Apple and AT&T and was a hard negotiation throughout 2005 and 2006.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

The 30-minute interview of Jonah Peretti is here but my summary in the notes below. Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). Back then there were “email forwards.”

Buzzfeed 210
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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

Assume competition and assume within the buying organization you have enemies. When we went to raise funds we faced lots of competition as there are of course many other VC funds in the country. Take nothing for granted. Make sure you stand out. It requires that you be unique and stand for something.

Sales 150
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How to Develop Your Fund Raising Strategy

Both Sides of the Table

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. Executive Summary. If you want to watch the video version summary of my advice on fund raising it’s here. But the summary for you is: - get an intro. I’ve raised seed rounds and A-D rounds.

Develop 366