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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The metrics were good but we wondered how much better they would be when we expanded our product. But that’s harder to build in 2016 than it was in say 2005. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. And influencers may help once or twice but ultimately nothing is free.

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