article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. But that’s harder to build in 2016 than it was in say 2005. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.

Startup 150
article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Criteo was founded in 2005 in France; now based in Palo Alto, CA. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.