socalTECH

AUGUST 20, 2009

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. In 2005/2006, I really saw that the trend was shifting from television to the Internet.

Media 150

Media Tech Coast Angels Social Network Content 150

socalTECH

FEBRUARY 1, 2011

Roberty Flynn: We are building what we see as the next generation of business to business media. However, as we have seen in the last few years, traditional media has been failing. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue.

Startup 162

Startup Content Advertising Sites 162

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. We call it storytelling media.

News 124

News Advertising Press Sites 124

socalTECH

JULY 23, 2010

Matt Edelman: The last company I ran and co-founded PeopleJam, which was a social media business for people interested in self improvement. We started that in 2006, and sold it to Chicken Soup For The Soul in 2009. Our users are a highly desirable content for advertisers, and our brand advertising is growing quite well.

Newsletter 165

Newsletter Sites Content Advertising 165

SoCal Delicious

SEPTEMBER 19, 2012

Richard Rosenblatt – Demand Media. Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com. You might know Demand Media better as the people behind Cracked, DailyPuppy, and GolfLink. Thanks to our advertisers. socaltech socal socalcto

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

socalTECH

AUGUST 10, 2009

Babette Pepaj: In 2006, I directed and produced reality programming. We're making money from our advertising, and doing really well. There are lots of big media companies -- and they own the newspapers -- it's difficult to compete with them. How did you get into this? Every morning I'd wake up and go "I'm going to Hell."

Social Network 174

Social Network Startup Sites Networking 174

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. Founded in 2006 by Aaron Finn.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

FEBRUARY 9, 2009

We saw a continuation of 2006 and 2007, where there were too many "me-too" players. We were hesitant in 2008, because we saw a lack of realism in valuations.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100