socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. It will become an advertising product.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. Howard Lindzon: In 2007, Fred Wilson had offered me some share in Twitter, when they were putting together their first round of venture capital investments. Thanks, and good luck!

Ideas 248

Ideas Web Startup Content 248

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. The two we're disclosing right now are Jerry Neumann, who ran mergers and acquisition for Omnicom, and Josh Styleman, CEO of Reprise Media, which was sold to IPG and became their search product.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

socalTECH

FEBRUARY 4, 2009

Los Angeles-based ManiaTV (www.maniatv.com) is one of the companies, having moved here in 2007 from Denver to take advantage of the local talent. Peter Hoskins: Mania TV sells, produces, packages, and distributes original programming on the Internet and other new media platforms. How has the economy impacted advertising for you?

Entertainment 100

Entertainment Advertising Hollywood Startup 100

socalTECH

SEPTEMBER 7, 2010

Zac Brandenberg: The company was founded in late 2007 by Adam and Donna Powell. They launched this business in 2007, with the concept of building another virtual world and large scale game. Zac Brandenberg: I've been in the advertising space, and in online advertising and interactive for much of the last ten years.

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We did a successful trial in 2008. What's the experience of your management team?

Content 189

Content Screening Mobile Customer 189

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

AUGUST 10, 2009

We have since raised a friends and family round in 2007, pretty modest--enough to get to our first milestone. We're making money from our advertising, and doing really well. There are lots of big media companies -- and they own the newspapers -- it's difficult to compete with them. What's next for the firm?

Social Network 174

Social Network Startup Sites Networking 174

socalTECH

FEBRUARY 9, 2009

We saw a continuation of 2006 and 2007, where there were too many "me-too" players. We were hesitant in 2008, because we saw a lack of realism in valuations.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100