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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network. READ MORE>>.

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ReachLocal Tops Fast 500 List

socalTECH

Woodland Hills-based ReachLocal , a provider of local search advertising services, has topped Deloitte's 2009 Technology Fast 500 list, an annual listing of companies ranked by their five year growth rates. The firm said it had 2008 revenues of $146.69M. revenues, 11,034% growth); San Diego's Santarus at number 23 ($130.2M

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Upfront Ventures Adds Hamet Watt as New Investment Partner

Both Sides of the Table

He first came to see me in 2008 when we was raising money for his 1st startup – NextMedium. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. I’ve known Hamet for 5 years. The idea immediately resonated. I stayed close.

Invest 340
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This Week in VC with Farb Nivi, Founder of Grockit

Both Sides of the Table

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. I don’t do advertising on my blog, but I thought it was worth mentioning Ryan in particular because he has an alternate model for doing a startup. Brought in new CEO, Russ Reeder in 2008.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Closing a VC fund in 2009/10 is a major achievement in and of itself. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Total raised: $83mm; Series B round (July 2009 for $43mm) valued company at $400mm.

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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

Custom 40
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Interview with Evan Rifkin, Burstly

socalTECH

We caught up with founder Evan Rifkin --who previously founded and sold TagWorld/Flux to MTVN in November of 2008--to learn more about the startup. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. What is Burstly? Our space is pretty young. READ MORE>>.

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