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Trends in Digital Distribution: Production, Distribution and Advertising

SoCal Tech Calendar

Thursday, September 25, 2008 -- "Trends in Digital Distribution: Production, Distribution and Advertising" CommNexus. This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. See [link] (more).

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True(X) Media Finds $6M

socalTECH

The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. The company has now raised over $50.85M in funding since 2008. truex media socialcibe svnetwork venture capital online advertising technology' READ MORE>>.

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ReachLocal Tapped By UK Government

socalTECH

The two said that ReachLocal launched in the UK in 2008, and has offices in London, Manchester, and Birmingham. ReachLocal helps local businesses place online advertising with Google and other search advertisers. ReachLocal said it received the UKTI Business Innovation Award from UK Trade & Investment, as part of BritWeek.

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ReachLocal Opens New Offices In Canada, Germany

socalTECH

Continuing its international expansion, Woodland Hills-based ReachLocal , which helps local businesses market themselves online through paid search marketing and other advertising, said it has opened up new offices in Canada and Germany. ReachLocal has been active in Canada since 2008, and in Germany since 2011. READ MORE>>.

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March Capital Backs Nifty Games In $3M Funding

socalTECH

Middleton, the founder and CEO of Nifty Games, previously served at such companies as Madefire, Pulse Entertainment, Mad Catz Interactive, and others, and was founder and CEO of Boom IN-Gme Music, which was acquired by LiveGamer in 2008. He also was founder of Massive In-Game Advertising (acquired by Microsoft in 2006), among other firms.

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Specific Media Promotes Schulz

socalTECH

Irvine-based Specific Media , a provider of contextual, online advertising services, announced today that it has promoted Jon Schluz to Executive Vice President. Schulz had joined the firm in 2008. Specific Media one of the major operators of Internet advertising networks. READ MORE>>.

Media 160
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Burstly Opens Up Mobile Ad Service

socalTECH

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Rifkin is the former founder of Tagworld, which he sold to MTVN in 2008. Tags: burstly mobile advertising rifkin.

Mobile 171