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True(X) Media Finds $6M

socalTECH

Los Angeles-based True(X) Media --which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. READ MORE>>.

Media 147
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Specific Media Promotes Schulz

socalTECH

Irvine-based Specific Media , a provider of contextual, online advertising services, announced today that it has promoted Jon Schluz to Executive Vice President. According to Specific Media, Schulz will help the firm develop overall company strategy and direction. Schulz had joined the firm in 2008. READ MORE>>.

Media 160
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Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

socalTECH

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208
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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? READ MORE>>.

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Frontline Direct Buys Objective Loyalty

socalTECH

San Diego-based Frontline Direct , which is owned by Adconian Media Group, said today that it has acquired Objective Loyalty , a provider of data management and direct marketing solutions. Frontline Direct is a provider of online marketing, and was acquired by Adconian Media in February of 2008.

San Diego 154
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Interview with Jimmy Hendricks, Deal Current

socalTECH

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. But, with the economy turning south in 2008, lots of those customers went out of business. In the meantime, Groupon came along, and our media customers started to lose advertising.

Platform 263
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Interview with Vic Caretti, Loudvine

socalTECH

Vic Caretti: The site was launched in April of 2008. We are seeing lots of traction in the 14 cities we are live in, and people are wanting to work with us, including bands, PR people, management firms, the venues themselves, and local advertisers. It's really been word of mouth, really viral, because we've never advertised.