Rubicon Signs New York Advertising Firm

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Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. The firm is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia. Tags: rubicon project internet advertising

This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Had a great chat with Jim Armstrong who is a General Partner at Clearstone Venture Partners today on TWiVC. Clearstone currently invests out of a $200 million fund based in LA with offices in Menlo Park and in India. Its net income for the 2009 period is $11.66

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Interview with Mark Suster, GRP Partners

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So we think we're the right size for the market in 2009. We're also looking at technology in the retail sector, or which touch the retail supply chain--things like out of home advertising, software to optimize the retail supply chain, and other related areas because we know the retail sector so well. My competition is not Rustic Canyon, it's not Clearstone, or the other venture firms in town.

Rubicon Project: 270 Percent Year over Year Growth

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Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. The firm is backed by $42M in funding from Clearstone Ventures, Mayfield, IDG Venturs, and the GE/NBC Universal Peacock Equity Fund.

Rubicon: CPMs Up For Ad Publishers

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Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Rubicon's technology selects the best performing advertising network for a publisher, automatically switching ad displays to the network which provides the highest CPM to a publisher. Tags: rubicon project advertising publishing online

Rubicon Opens Office In Australia, Hires Away Googler

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According to Rubicon, which provides online advertising optimization software and services, it has hired on Kaylie Smith as Managing Director in Sydney to head up its Australian and Asian operations. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, and helps online publishers optimize the selection of advertising networks used on their inventory. Tags: executive asia advertising online project rubcion

Rubicon Project Opens London Office

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Santa Monica-based internet advertising firm the Rubicon Project said Thursday that the firm has officially opened up its London offices, and hired on a Director to handle UK publishers. Rubicon Project is backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, and operates a service which optimizes online advertising networks and ads for Internet publishers. Tags: rubicon project executive international london advertising optimization software

Rubicon Releases Ad Numbers For News Publishers

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Los Angeles-based Rubicon Project , the online advertising optimization software firm headed by Frank Addante, released new traffic and customer numbers Monday, saying that the company is now serving up ads for 8 of the top 15 newspaper publishers in the U.S. Rubicon's products are used to optimize the mix of online advertising networks for publishers, by selecting which ad networks will provide the most revenue for online publishers.

Rubicon: CPMs Flat, Seeing Revenue Growth

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Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Rubicon, which is backed by Clearstone Ventures, Mayfield, and IDG Ventures, publishes its market report every quarter, examining the online advertising industry. Tags: project rubicon report advertising

Rubicon Raises $9M More

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Los Angeles-based Rubicon Project , which provides Internet advertising optimization services to publishers, announced today that it has raised $9M more. The Series C funding was led by the GE/NBCU Peakcock Equity Fund, and also included Clearstone Venture partners and Mayfield Fund. Rubicon said the new funding will go towards strategic acquisitoins and international expansion. The new funding brings the company's total raised to $42M. READ MORE>>.

Rubicon Project Hires International VP

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Rubicon, which provides online advertising optimization for web publishers, said that Stevens joins form MySpace, where he was SVP of Audience and also VP of MySpace's European operations. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures. Los Angeles-based Rubicon Project announced today that the firm has expanded into the UK, and hired on Jay Stevens as Vice President and General Manager, International.

Rubicon Projects Raises $13M More

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Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. The investment included $5M in equity funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia, and also included $8M in debt from Silicon Valley Bank.

Thanks To Our Sponsors

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Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Clearstone Venture Partners (www.clearstone.com). Advertisers. on April 24, 2009. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com).

Rubicon Project: Online CPMs Up 34 Percent In Q4

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Los Angeles-based Rubicon Project , the online ad optimization firm, said today that its analysis finds that online spending in Q4 of 2009 was up, resulting in an increase in CPMs by 34%. The firm--which has been running its own series of reports on the online advertising market--attributed the increase in CPMs to holiday ad spending, as well as interesting in celebrity news topics. Rubicon said it expects 2010 to be a "strong year" for digital advertising.

Rubicon Projects Hires Investment Banker

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Rubicon also said in its announcement that it had year-over-year growth of 270%, and that during 2009 it made its first acquisition, of technology firm Others Online. Rubicon has raised over $42M in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund. Tags: rubicon project merger acquisition investment banker advertising software technology server