Trending Sources

Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. In a statement last week, Tealium said it created the briefing center to help its customers understand how its services can be combined to deliver compelling experiences. The company’s workforce has grown to about 270, including 80 in San Diego.

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

With a standard PPC conversion rate (pay per click) of.01% that means before even mid week arrives this startup company will have at least 18,511 people who will not only know this founders brand, but will have clicked over to the website. Production Company: Hayden 5 Media. . .

Most Startups Should be Deer Hunters

Both Sides of the Table

Nearly all of the mistakes I made at my first company I fixed by the time of my second company. This is the only mistake I repeated twice and it is a mistake that I see many, many companies make. These are really massive customers.

What Makes an Entrepreneur? Four Letters: JFDI

Both Sides of the Table

I had a picture in the office of my first company with the logo above and the capital letters JFDI. (In I spent nearly a decade building software for large companies and then advising companies on the same. The company has burned through serious cash.

Save Your Spin for Someone Who Cares

Both Sides of the Table

I recently got a phone call from an entrepreneur whom I respect and who runs a company that I hope will do great things one day. Please don’t take my post as meaning you shouldn’t have PR as an important part of your company’s strategy. Handling PR with VCs.

Press 87

Startup Software Development – Do Your Homework Before You Develop Anything

SoCal CTO

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How does it address the customer scenarios from the start?

How to Deal with Skeletons in your Closet

Both Sides of the Table

Some examples: A large company has told you that you need to change your brand name or they’ll sue you for trademark infringement (this is a real world, recent example). A company has just filed suit against you for product patent infringement (obviously more serious).

CTO 67

Start-ups are all Naked in the Mirror

Both Sides of the Table

Building companies is hard work. I started my first company in 1999 in London at the height of the dot com craze. We also had facilities in Dublin, Ireland where our company was initially founded. We hadn’t even thought about having a customer support line or who would staff it. Our company was completely euphoric. We had one of the largest US software companies talk about buying us. We were working hard and becoming a real company.

WTF is Traction? A 6-Step Relationship Guide to VC

Both Sides of the Table

Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting well-known angel investors, winning industry awards / recognition. Now there are some firms that have strict rules about not funding pre-revenue companies – that’s different. It’s marketing 101 for tech companies in terms of how you market to customers.

Guide 58

Who Should you Hire at a Startup?

Both Sides of the Table

It is tempting because you not only see that they were VP Sales at 3 other startups but also that they have great access (according to their resume) to senior executives at companies you’re trying to target. In my first company we had achieved a small bit of scale.

CIO 51

What Makes an Entrepreneur? (1/11) – Tenacity

Both Sides of the Table

I’ve watched people who went to the top schools, got the best grades and worked for all the right companies flame out. Your customers don’t care that you went to Stanford, Harvard or MIT. When I launched my second company I was new to Silicon Valley.

Are Business Plans Still Necessary?

Both Sides of the Table

Ajax was the new buzzword and many companies went overboard. and the subsequent acquisition sprees of companies like Google, Yahoo!, Many of these businesses were what First Round Capital called FNACs (features, not companies – this acronym has always stuck with me).

Bank Robber or ATM Operator?

InfoChachkie

Every year, if they figuratively “wait in line” like a good ATM customer, then the amount they can withdraw will increase slightly, in line with inflation. In addition to the characteristics noted below, you may also want to consult “ Finding an Entrepreneurial Gem in the Slag Heap of Big Dumb Company ” and “ Are You an Entrepreneur ”. A Bank Robber will ask questions that are focused on your products, customers, and the potential size of your adVenture’s overall opportunity.

Startup Founders Should Flip Burgers

Both Sides of the Table

When you’re an early-stage startup that hasn’t raised any institutional money you end up doing almost every job function of the company yourself. This can often happen when there is a good product built but no real customer adoption yet.

Startup Metrics

SoCal CTO

This is a great presentation and one that I'm going to point out to startup / early stage company CEOs. This kind of a simple model also helps: Define the early proof points for the company. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure.

How to Achieve Mind Blowing Customer Service

Eric Greenspan

“Employees First, Customers Next&# is my philosophy and how we roll at Make It Work. During public speaking engangements, when I attend meetings, or when I encounter Make It Work customers. Have you ever heard the term “The customer is ALWAYS right?”

How to Achieve Mind Blowing Customer Service

Eric Greenspan

“Employees First, Customers Next&# is my philosophy and how we roll at Make It Work. During public speaking engangements, when I attend meetings, or when I encounter Make It Work customers. Have you ever heard the term “The customer is ALWAYS right?”

What Makes an Entrepreneur (2/10) – Street Smarts

Both Sides of the Table

I don’t think it takes book smart people to build great companies – sometimes it’s a hindrance. I’m looking for the person that just “gets it.&# They know instinctually how customers buy and how to excite them. The company incinerated cash.

Video Games Industry 2009

SoCal Tech Calendar

Thursday, February 26, 2009 -- Video Games Industry 2009. The video game industry sits at the center of an increasingly sophisticated network of growth opportunities: advertisers can reach difficult population segments in a targeted manner; retail outlets can expand their business by adding a new product that caters to their customers; and traditional media companies can find novel ways to present their products.

Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

Tonight I was reading a good blog post ( here ) from Sean Powers with Alistair Croll on preparing yourself for the TC50 “bump” – the rise in traffic that a company gets from presenting at TechCrunch 50. So many companies suck at managing their booths.

Do you need a Powerpoint deck for a VC meeting?

Both Sides of the Table

I also recently wrote a post about a company that came in for a presentation and never even got the slides out or presented a demo. Tell them about your personal background but also tell the story about how the idea for the company came about and talk about the early days.

What Makes an Entrepreneur (4/11) – Resiliency

Both Sides of the Table

Customers are harder to sign than you want. You’ve got to accept customer losses as learning experiences and see how you can improve next time. We started drafting out plans for what we were going to do in order to have an orderly winding up of the company.

Software Development Companies in Southern California

SoCal CTO

As part of doing that, I've had the opportunity to interact with a wide variety of different chief technical officers from different kinds of companies over those years. This is a private group of CTOs who are responsible for software development within their companies. They are generally the senior most person responsible for custom software development, database design, database administration, web development, etc. or focused on industry or type of company.

Video Games Industry 2009: New Opportunities

SoCal Tech Calendar

Thursday, February 26, 2009 -- "Video Games Industry 2009: New Opportunities" TCOSC. The video game industry sits at the center of an increasingly sophisticated network of growth opportunities: advertisers can reach difficult population segments in a targeted manner; retail outlets can expand their business by adding a new product that caters to their customers; and traditional media companies can find novel ways to present their products.

When Should I Sell My Company

Ask the Angels

Thus your current revenue, profits, staff numbers and customer base may be irrelevant in terms of extracting the premium price. Tags: Company Creation/Operation General Company Sale Exit Strategies Tom McKaskill I’m often asked ‘When should I sell my business?”. Usually they want me to give them some highly professional, probably, theoretically reason based on the state of the share market and their industry.

Why I Don’t Like Board Observers

Both Sides of the Table

It’s just that many companies waste equity on advisory boards, pick the wrong advisers or set up advisory boards with the wrong expectations. in a company. Done in the wrong way and it will torpedo your company. This is part of my ongoing series Startup Advice.

Interview with Sean McCleese, Student of Fortune

socalTECH

An area we've been seeing a lot of companies attacking recently is tutoring and homework help. What's the story behind how you started the company? Sean McCleese: one thing we try to do, is to be open and upfront to our customers. We're very customer oriented, and don't spend time thinking of features we want to put online, instead, we are making an effort to make this as useful as it possibly could be.

SYSPRO Adds Customer In Tennessee

socalTECH

Costa Mesa-based SYSPRO , a developer of enterprise resource planning (ERP) software, said Thursday that it has signed a new contract with a Savannah, Tennessee firm, Design Team Sign Company. Design Team Sign Company is a manufacturer of custom signage.

XCast Labs Signs Two Customers

socalTECH

Los Angeles-based XCast Labs , which provides voice-over-IP software for cable and telecom companies, disclosed two wins this morning, saying that it is providing services to S. Bryer Communications and Florida Cable as customers.

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs.

SEM 2

Angel Funding Advice

Both Sides of the Table

Great companies are built by having great products. release out the door and get some customers using it, or friendly people piloting it then at least there is some validation to the product and some people to speak to about their experiences. One great company, AppFolio , filmed all of this user interaction and made the DVD available to me. They are people who built and sold companies and have a bit of money. This is part of my ongoing series Pitching a VC.

Should Founders Be Allowed to Take Money off the Table?

Both Sides of the Table

If a company has reached a level of success, has been around for a few years and you believe the company has potential to break out into a much bigger company then you should let the founders take money off of the table. A friend of mine is a serial entrepreneur and is running a high-profile, early stage company in NorCal. The net effect for [my company] for example is we are now doing reasonably well. Fast forward to my second company.

.Net 17

Pour And Stir I – In Pursuit Of The Ideal Business Model

InfoChachkie

As shown at left, pour your money into a customer acquisition funnel, apply a bit of gentle stirring to generate a steady flow of mo money, mo money, mo money. The essence of the Pour and Stir model is represented by the following simple formula: The cost to acquire a customer < lifetime value of a customer. Although the P&S formula is clear-cut, it presupposes that you have insight into your customer acquisition costs, as well the revenue generated by each customer.

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost!

Surfware Gets Customer Win

socalTECH

Camarillo-based Surfware , a developer of CAD/CAM software, announced Friday that the firm has signed the School of Engineering at the University of Alabama, Birmingham (UAB) as a customer. The firm said that the company is the 25,000 seat of the firm's software, which is used for designing milling plans for computer-aided-manufacturing systems.

Smart Action Signs Customer

socalTECH

Playa del Rey-based Smart Action Company , the artificial intelligence startup headed by Richard Koffler, said this week that it has been selected by Technology for Business Corporation (TFB), a provider of computer-telephony-integration products. Financial details of the customer win were not disclosed.

The Best VC Meetings are Debates not Sales

Both Sides of the Table

I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. Most worryingly, many times it means that they have decided that they are not interested in your product (or investing in your company) so why bother having a debate / discussion with you. This is part of my blog series “ Pitching a VC.&#.

Deal with Your Elephant in the Room

Both Sides of the Table

Let me give you some (real) examples: - You were an EIR at a VC firm who isn’t funding your current company. - You haven’t been able to resolve who’s going to run the company so you’re raising money as “co-CEO’s&#. -

Hiring at a Startup? Know Thy Weaknesses

Both Sides of the Table

I recommend that you start a company by yourself and own 100% of it. Once it’s set up I recommend bringing in a co-founder and giving them 10-30% of the company depending upon when you bring them in. Your company of 10 people doesn’t need 5 that are like you.

SmartAction Signs Customer

socalTECH

Playa Del Rey-based Smart Action Company , a provider of artificial intelligence-powered, self-service, interactive voice response (IVR) technology, said last week that it has been selected by Motional Fulfillment and Logistics SErvices. Financial impact of the deal were not disclosed. SmartAction said Motiviational is using the firm's artificial-intelligence engines to power its self-service, interactive voice response systems. SmartAction is headed by Richard Koffler.