Google Enters Financial Products Comparisons Market
MAY 19, 2011
Search engine giant Google has made its entree into an area long dominated by Southern California technology startups: financial products and leads generation. According to Google Thursday, it has launched Google Advisor , a new service to help users find mortgage, credit card, CD, or checking and savings account offers and rates. The new service puts Google into the same space as such local companies as LeadPoint , LowerMyBills , Oversee's Low.com , and others.