Making Sense of the Stock Market Drops in Relation to Venture Financing

Both Sides of the Table

If you didn’t notice that the stock markets in the US dropped nearly 4% today (after falling last Thursday and Friday) then you were probably completely off-the-grid and on vacation. And by this I assume he meant that “market prognosticator twitter” was vomitous.

Most Startups Should be Deer Hunters

Both Sides of the Table

But I believe that if you go down this road you will struggle to simultaneously serve the SMB market. The needs are too different as are the sales channels and marketing messages. Avoid the low end of the market – too elusive and hard to shake enough money out of them.

Trending Sources

Is it Time for You to Earn or to Learn?

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If you’re thinking about joining as the director of marketing, product management manager, senior architect, international business development lead, etc. This is part of my Startup Advice series.

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IPO Market Surpasses 2008, 2009, According to Report

socalTECH

A new report today released by PwC finds that the market for initial public offerings (IPOs) has jumped significantly in 2010, with volumes exceeding both 2008 and 2009 levels. IPO market to generate liquidity for their investors. A number of other companies have filed but have yet to reach the markets, including Peregrine Semiconductor, Demand Media, and Cornerstone OnDemand.

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

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Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die.

3 Sales Tips for Startups – Creating a Burning Platform

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Not only do I need to understand a customer pain point that my solution solves but I also need to convince them that my product does it better or most cost effectively than others on the market. They like to feel like they compared your solution to something else on the market.

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Most Common Early Start-up Mistakes

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Research your market. I know it’s obvious but I’m always surprised how many people just start building products without thinking enough about the market. DO NOT start with product, start with the market. This is part of my ongoing series “ Start-up Lessons. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here.

How to Solve the Biggest Frustration Marketers Have With Social

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When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes).

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Startup Software Development – Do Your Homework Before You Develop Anything

SoCal CTO

How will you be taking this to market? Yes, a lot of these questions are partially answered in a business plan / presentation deck / marketing plan. We’ll spend quite a bit of time discussing specifics of early versions of the product that will achieve specific business milestones, or reduce certain risks, or prove market, or whatever it is.

Here is The Best Data You’ll Find on the LA Tech Market

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As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. We look for pockets of excellence where we may have skills that aren’t native in other markets or where our home town may have some unique skills or talents. The report on the LA Tech Market can be found on this link.

WTF is Traction? A 6-Step Relationship Guide to VC

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The “more traction&# feedback is a very typical scenario is a down market economy like the one we’re in. It’s marketing 101 for tech companies in terms of how you market to customers. Sales owns the former, the latter get marketing emails so you’ll be top of your prospects’ minds. I know that in a booming market people fund quickly. This is part of my ongoing series “Pitching a VC&# – the outline is here.

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Start-ups are all Naked in the Mirror

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Buzzsaw (owned by Autodesk) raised $90 million and was making weekly noise in the market. Our biggest problem was market traction not each other. You need to be sure that you’re constantly communicating with the market. No matter was killer next feature set we were releasing that we thought would completely change the game in our market it was uncanny how every major competitor I had was (in retrospect) working on the exact same set of features at the same time.

Google Enters Financial Products Comparisons Market

socalTECH

Google has been quietly offering up mortgage lead gen since late 2009 via AdWords Comparison Ads; Los Angeles-based Leads360 had said last year that it was providing the back-end, lead handling systems for Google as part of that effort. Search engine giant Google has made its entree into an area long dominated by Southern California technology startups: financial products and leads generation.

FAQ 44

Who Should you Hire at a Startup?

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Only Hire A+ People Who Punch Above Their Weight Class. This is part of my ongoing posts on Startup Advice. There are people who tell startups that they should hire the most senior people that they can find. I’m not one of those.

Are Business Plans Still Necessary?

Both Sides of the Table

The last couple of years has also seen the huge initial success of Ycombinator, the Lean Startup and many other product driven approaches to going to market. So, definition: when I talk about a business plan I’m not talking about a 40-page Word document outlining your market approach.

SoTeC 2009

SoCal Tech Calendar

Saturday, October 17, 2009 -- SoTeC 2009. Be the value add that is so vital in today's market and learn the skills and techniques that will enable you to excel to new levels. Join a large, diversified group of individuals who are committed to achieving their goals by attending the best technology event in Southern California. See [link].

SoTeC 2009

SoCal Tech Calendar

Friday, October 16, 2009 -- SoTeC 2009. Be the value add that is so vital in today's market and learn the skills and techniques that will enable you to excel to new levels. Join a large, diversified group of individuals who are committed to achieving their goals by attending the best technology event in Southern California. See [link].

Are MBAs Necessary for Start-ups or VC?

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We had more than 700 resumes, short-listed 65, interviewed 16 in one-hour meetings had 6 full-day interviews including a presentation by the candidate on a selected market opportunity and we did 3 finalist dinners to test cultural fit. Marketing?

Startup Founders Should Flip Burgers

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million which closed the first week of March 2000 – a week before the market crashed. We hired a head of technology, a head of customer service, a head of marketing, a head of strategy (which no startup should ever hire) a CFO and, ugh, 33 developers.

Qualcomm Town Hall 2009

SoCal Tech Calendar

Wednesday, December 16, 2009 -- Qualcomm Town Hall 2009. In addition, the QUALCOMM executives will share with you where the Company envisions the wireless market going in the next five to ten years in terms of wireless devices and how users will benefit from new capabilities and the ultra real-time phenomenon - when millions share the same life-changing experience simultaneously through their advanced mobile multimedia devices.

Startup Metrics

SoCal CTO

Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. The other thing that I think he's really done well is his look at value of different marketing channels. A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation.

BIOCOM's 2009 DeviceFest

SoCal Tech Calendar

Thursday, May 7, 2009 -- BIOCOM's 2009 DeviceFest promises to provide thought provoking panel discussions and case studies focusing on Inspiring Innovation, Overcoming Adversity and What's Next? The day long conference will include BIOCOM's 4th annual award winning DeviceFest Exhibition, an exciting roundup of the hottest new medical devices currently on the market or nearing commercialization.

What Makes an Entrepreneur (2/10) – Street Smarts

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He told me that when the markets soured they were no longer hot. We couldn’t cut marketing because they were instrumental to the sale. “OK, then let’s renegotiate with our customer!&# I was told that this was impossible or at least imprudent.

M and A in 2009

SoCal Tech Calendar

Tuesday, January 13, 2009 -- M and A in 2009. Our panel will explore the impact of the market environment on MandA (valuation levels and overall activity level). Focus will be a discussion of the various alternatives to plain MandA ? recapitalizations and minority investments. Moderated by: Dennis McCarthy, Managing Director, B. Riley and Co. LLC; Nevena Orbach, President, Co-founder, The Orbach Company, Inc.

Don’t drink your own Kool-Aid (surviving TC50)

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I’m not going to cover in this post the obvious post-show marketing tasks such as following up on all those business cards you grabbed, communicating with all those people who registered at your site and leveraging your new found fame to score venture capital. Market, market, market.

Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I've known Farida for quite a while. Maybe ten years.

Do you need a Powerpoint deck for a VC meeting?

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How big is the market? But admittedly I like some orientation about the market before I see the product. Talk about the market sizing and the competition. photo courtesy of Atlanta Braves. This is part of my ongoing series “ Pitching a VC.&#.

5 Tips to Becoming a More Customer Centric Organization

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When we had a beta version completed our marcomms team (marketing communications) would start drafting messages to release in PR statements, our customer support teams would get ready for inbound calls, our product marketing teams readied themselves with updated PowerPoint slides to arm the sales teams with and we all geared up for “launch.&# This process seems so archaic now but I think that’s how the software industry mostly operated for 20+ years.

Marketing, Startups and Networking in Los Angeles – Cliff Allen

SoCal CTO

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Maybe that would make sense as a marketing channel. Marketing 2.0

Green Marketing

SoCal Tech Calendar

Thursday, June 25, 2009 -- Green Marketing. This OCAMA event explores the impact of green strategies on marketing professionals and marketing activities. OCAMA. See [link] (more

Angel Funding Advice

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You cannot be just a biz dev type, salesperson, marketing genius or whatever and divorce yourself from product. Market validation – This one is optional but important. At an angel round you can get away with no market validation. In LA we have www.socaltech.com but in every market there’s some sort of database. This is part of my ongoing series Pitching a VC.

Interview with Sean McCleese, Student of Fortune

socalTECH

One of the firms looking to make its market in the area is Altadena-based Student of Fortune (www.studentoffortune.com). We haven't raised any money, though we might look at that as we look to expanding to reach to the student market, and create a better and larger community of students and tutors on the site. It's interesting to see how the Internet continues to create new marketplaces for what are otherwise inefficient businesses.

Should Founders Be Allowed to Take Money off the Table?

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We could do more in 2010 with more VC investment; the doubling assumes only ratable increase in marketing spend to achieve profitability. This is part of my ongoing series “ Start Up Advice &# but I’d really like to call this post, “VC Advice.&#. If a company has reached a level of success, has been around for a few years and you believe the company has potential to break out into a much bigger company then you should let the founders take money off of the table.