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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.

Pricing 150
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Entravision Buys Headway

socalTECH

Santa Monica-based Entravision , a media company which focuses on Latino audiences, announced on Thursday that it has acquired Headway , a provider of mobile, programmatic, data and performance digital marketing services and technology. Financial details of the acquisition were not announced.

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IPO Market Surpasses 2008, 2009, According to Report

socalTECH

A new report today released by PwC finds that the market for initial public offerings (IPOs) has jumped significantly in 2010, with volumes exceeding both 2008 and 2009 levels. IPO market to generate liquidity for their investors. PwC tallied up 154 IPOs completed this year so far, raising $37.5

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The Mobile Majority Buys Qualcomm Spinoff Gimbal

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Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced. READ MORE>>.

Mobile 100
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Facebook IPO Hits Markets Today: Will It Spur SoCal IPO Activity?

socalTECH

As Mountain View-based social networking site Facebook hits the market today, in what is the largest tech initial public offering in history, one question is if it will spur what has, so far, been a lackluster IPO market for Southern California technology firms. Despite the huge interest in Facebook's IPO--the firm priced at $38.00

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Bevo Media Acquired By Vize Capital

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Financial terms of the acquisition were not disclosed.Bevo Media, which is led and was founded by Ryan Bukevicz, said that Vize Capital plans to invest "significant resources" into growing the company and improving its platform. Bevo Media was founded in 2010, and plays in the performance marketing area. READ MORE>>.

Media 100
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ReachLocal Grows Revenues By 47 Percent

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Woodland Hills-based ReachLocal , the provider of local online marketing services for small and medium sized businesses, reported its results Tuesday, saying that it had $77.1M in revenues for Q3 of 2010, up 47 percent from Q3 of last year, when it had $52.6M in revenues. for the quarter. for the quarter. to $291.5M. READ MORE>>.