2010, Acquisition and Paid Search - Southern California Tech Central

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2010

Acquisition

Paid Search

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo!

Content

Content Platform Paid Search OpenX

This Week in Venture Capital – Episode 2

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. I don’t believe that search is the only answer in 2010 as it was in 2000. In fact, it is Overture 2.0.

Venture Capital

Venture Capital Capital Google Platform

When Intent And Content Align, Online Ads Suck A Whole Lot Less

This Week in Venture Capital – Episode 2

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