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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.

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Peregrine Semiconductor Estimates IPO Pricing Range

socalTECH

San Diego-based Peregrine Semiconductor , the developer of CMOS, RF integrated circuits, has set an estimated pricing range for its its IPO. According to a filing by the firm this morning, it is estimating a IPO price of between $14.00 and $16.00 The firm is offering 5,500,000 shares of its stock in its IPO. READ MORE>>.

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Viewdle Being Acquired By Google, Says Report

socalTECH

Viewdle , a developer of computer vision technology which is venture backed by Anthem Ventures and Qualcomm, among others, is in the midst of an acquisition by Google , according to reports today. TechCrunch said the acquisition is worth around $30M. The rumored price for the firm is around $30M. READ MORE>>.

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VC Exits Down In 2011, Says Report

socalTECH

venture backed companies was down in 2011, according to Dow Jones VentureSource, which said today that it tallied a total of 522 mergers, acquisitions, buyouts, and IPOs during the year. billion, a 14 percent drop in deal activity versus 2010, although it was a 26 percent increase in capital raised compared to last year.

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TechForward Acquired By SquareTrade

socalTECH

Financial details of the acquisition were not disclosed. TechForward--which had been part of the LaunchpadLA program in 2010--offered up a way for consumers to guarantee a certain purchase price for their used electornics, making it possible for them to more easily trade in their obsolete electronics products in the future.

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News Corp. In Repeat With Sale To Local Tech Firm

socalTECH

spends hundreds of millions of dollars on a media property, runs it for about seven years, and then decides to unload that same property for a fraction of the price it paid to a Southern California technology--not media--company. Does this sound familiar? Well, could be. How about IGN ?

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Ceres Rises In IPO

socalTECH

The firm priced its IPO on Tuesday evening at $13.00 per share, pricing lower than expected after a delay in its IPO. Thousand Oaks-based Ceres , the biotechnology firm developing specialized seed stocks for the biofuels industry, rose in its IPO on Wednesday, closing at $14.80 Ceres was trading around $14.85 on Thursday morning.