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Pathmatics Gets $3M For Advertising Analytics Software

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Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. BDMI's Sim Blaustein joins the company's baord with the funding.

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Digital Entertainment: Advertising, Distribution and the Consumer

SoCal Tech Calendar

Wednesday, May 5, 2010 -- Digital Entertainment: Advertising, Distribution and the Consumer. Santa Monica College and The City of Santa Monica bring together business leaders for an insightful discussion on Digital Entertainment.

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The Mobile Majority Buys Qualcomm Spinoff Gimbal

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Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Gimbal was spun out of Qualcomm in 2014, and had started as a project within Qualcomm in 2010.

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Demand Media Reports Profit

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Santa Monica-based Demand Media , the internet publishing firm headed by Richard Rosenblatt, reported its fourth quarter and fiscal 2010 results today, the first as a public company. for Q4 of 2010, up 33 percent from the $55.5M for all of 2010. Demand Media said it had revenues of $73.6M in a loss in Q4 of 2009.

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Google's $500M Pharmacy Forfeit Sheds Light On Issues At Demand Media's eNom

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Department of Justice Wednesday, over the use of Google's AdWords to advertise Canadian pharmacies, has shed some light on the types of issues that were facing Santa Monica-based eNom , the domain name registration and wholesaler owned by Demand Media , last year. According to the U.S. is against the law.

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Demand Media Revenues Up In Q1

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Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 in revenues the firm reported in Q1 of 2010. Demand also mentioned strong direct brand advertising sales helped its results. Demand also mentioned strong direct brand advertising sales helped its results.

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Rubicon Project Raises $18M, Buys Fox Audience Network

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Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."