socalTECH

JANUARY 18, 2013

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue was most recently COO at EyeWonder, a rich media and video ad serving firm, and also has been an investment banker with Jordan, Edmiston Group.

Ventura 185

Ventura Advertising Media Acquisition 185

socalTECH

FEBRUARY 10, 2021

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 The company's long history--it was founded in 1999--includes the acquisition of MySpace in 2011, a 60% acquisition by Time Inc.

Acquisition 113

Acquisition Advertising Pricing Software 113

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? READ MORE>>.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

socalTECH

MAY 9, 2012

Adconion Media Group , the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in November of last year, is a European digital video advertising provider.

Santa Monica 145

Santa Monica Advertising Los Angeles Media 145

socalTECH

JUNE 22, 2012

Irvine-based Fisker Automotive is hoping to spur more interest in its electric vehicles, via a big advertising push in the Wall Street Journal, the automaker announced Friday. Fisker said it will be running its ads over the "next several months" in its first, major advertising campaign in national US media. READ MORE>>.

Journal 140

Journal Advertising Media Invest 140

socalTECH

FEBRUARY 23, 2012

Irvine-based Local Corporation , the provider of local business directory websites and related products, said today that its Rovion ad management system now includes the ability to add real-time polling on its rich media ads. READ MORE>>.

Advertising 150

Advertising Media Product 150

socalTECH

APRIL 25, 2011

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. According to ValueClick, it has hired Greystripe's management team and employee base, and will run Greystripe as a wholly owned subsidiary of ValueClick Media.

Westlake Village 170

Westlake Village Steamboat Ventures Advertising Incubator 170

socalTECH

APRIL 23, 2013

MarketShare develops technology used to help with understanding the payoff of investments across a company''s marketing and sales effort, including TV, print, display, search, video, social media, website, PR, and other efforts. Elevation Partners invested in MarketShare in 2011. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

JANUARY 20, 2011

Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. The firm said it expects triple digit growth in 2011. READ MORE>>.

Santa Monica 171

Santa Monica Advertising Content Sites 171

socalTECH

JANUARY 20, 2011

Adconian Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. The firm said it expects triple digit growth in 2011. READ MORE>>.

Santa Monica 150

Santa Monica Advertising Content Media 150

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. We're building very advanced analytical models which look at both direct and indirect effects, so that we are able to quantify how different media interacts with each other.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and. HauteLook was acquired for $270M in 2011 by Nordstrom. LiveNation.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

JUNE 5, 2012

It all came together in the fall of last year, and we technically started the company in October of 2011. Brian Garrett: The way I describe it, is it's a fashion, media, and commerce company. Brian Garrett: We launched at Disrupt in New York, with what we call our media product. What's your role now at Crosscut?

Startup 182

Startup Commerce Design Media 182

SoCal Delicious

AUGUST 28, 2012

Streaming media. Social media. billion for its endowment in 2011 alone. Advertise on VentureBeat. It covers a range of technology trends, from social media to mobile, clean technology, games and chips. socaltech socalcto Electric cars. Hybrid cars. Renewable energy. Streaming video. Smartphones. Google Plus.

Southern California 57

Southern California PHP Technical Review Orange County 57

SoCal Delicious

SEPTEMBER 19, 2012

Miller was even honored as an Ernst & Young “Entrepreneur of the Year” for 2011. In 2011, Business Insider ranked Legal Zoom No. Richard Rosenblatt – Demand Media. Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

SoCal Delicious

OCTOBER 8, 2012

There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. Venices median home price in the first eight months of 2012 broke the $1 million barrier, rising to $1,012,000 from $899,000 in the first eight months of 2011. Now, everyone has an app.".

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44