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OpenX Gets $22.5M More For Online Advertising

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Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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GumGum Names Schraeder COO

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GumGum , the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm''s VP of Finance, to Chief Operating Officer, to head up the firm''s internal operations, business development, and finance. images photo advertising online reald executive gumgum' READ MORE>>.

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Hulu: Nearly Half A Billion In Revenues in 2011

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Los Angeles-based video streaming site Hulu is set to earn half a billion dollars in revenue this year, according to an update from CEO Jason Kilar posted last night on its company blog. READ MORE>>.

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Local.com Buys Group Buying Site iTwango

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Irvine-based Local.com , which operates a network of local search sites, said today that it has acquired iTwango LLC , a developer of a technology platform for the group buying and daily deals space. According to Local.com, the move puts it into the group buying space, where it intends to launch new products towards the middle of 2011.

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Lifescript Claims Growth

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Mission Viejo-based Lifescript , which operates an online women's health site, claimed that it saw strong growth in 2012. The firm says it now has more than 28 million registered users, and saw a 38 percent increase in advertising and sponsorship revenue from 2011 to 2012. million unique visitors a month. READ MORE>>.

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24/7 Media Expands Video Formats

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Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. The Social Slide Bar links users to social media sites like Facebook; the Action Button links to retailers like Amazon.com; and the Click-to-Long Play format features links to longer, branded content.

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Hulu: $420M In Revenues, 1.5 Million Paying Subscribers

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Los Angeles-based Hulu CEO Jason Kilar said Thursday afternoon that the company brought in approximately $420M in revenues in 2011, up 60 percent from 2010, and now has more than 1.5 According to Kilar, the firm now expects that Hulu Plus will account for more than half of the site's overall business by later this year. READ MORE>>.

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