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What Mattered in 2010: Greg Martin, Archer Venture Capital

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This morning, we're sharing the insights of Greg Martin , a venture capitalist at Archer Venture Capital. I left a great firm, Redpoint Ventures (after 11 years), to start a new firm, Archer Venture Capital. These companies have all experienced growth and we're expecting substantial value creation in 2011. Stay tuned.

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True(X) Media Finds $6M

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The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. truex media socialcibe svnetwork venture capital online advertising technology' The company has now raised over $50.85M in funding since 2008. READ MORE>>.

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Former LA VC Gets Backing For Enterprise Alerting, Micro Apps Startup

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Fouad ElNaggar , a former venture capitalist who had been responsible for the Los Angeles office of Redpoint Ventures, has scored funding for a new startup, Sapho. ElNaggar was in Redpoint's LA offices from 2005 until 2011, and had stints on the boards of Machinima and Hark, among other companies. Sapho is in Silicon Valley.

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Rustic Canyon Gets Quick Exit At Mertado

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Los Angeles-based venture capital firm Rustic Canyon Partners has scored a quick exit at Redwood City-based Mertado , after Mertado said Friday that it has been acquired by daily deals site Groupon. in a round from Rustic canyon, Redpoint Ventures, Y Combinator, and Blumberg Capital. READ MORE>>.

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Report: WebVisible Shuts Down

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The company has not yet confirmed the shutdown, however, founder and CEO Kristen Mangers had left the firm in January in 2011. WebVisible had raised over $37M in venture capital, from such investors as Adams Street Partners, Redpoint Ventures, and Sutter Hill Ventures. READ MORE>>.

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This Week in VC with Dana Settle of Greycroft Partners

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Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. CEO hinted to WSJ that it may go public in early 2011. Current round: $7mm in Series C from Atlas Ventures (lead), Benchmark, Integral Capital. Go Boulder! Total Raised: $9.64mm.