GraphEffect Gets $2M For Facebook Marketing
FEBRUARY 4, 2011
Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. The round came from CrossCut Ventures, Rincon Venture Partners, Founder Collective, Baroda Ventures, Lerer Ventures, Thrive Capital, and angel investors Matt Coffin and Stephano Kim. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.