Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389

Marketing Press Blogging Startup 389

SoCal Tech Calendar

APRIL 19, 2012

Wednesday, April 25, 2012 -- SMWCon Spring 2012: Play with Data. It has tutorials, presentations, demos and discussions for new and seasoned developers, researchers and data analysts, business managers and sales marketers, come to join us to play with data and share knowledge! See [link] (more)

Conference 113

Conference Research Web Organization 113

socalTECH

DECEMBER 10, 2014

Solana Beach-based PTI Marketing Technologies , a developer of a software-as-a-service, marketing and collateral management tool, has been acquired by office equipment and technology company Ricoh Company, Ltd. Ricoh was already an investor in PTI, having made an investment in the company in August of 2012. READ MORE>>.

Marketing 138

Marketing Technology Acquisition Tool 138

SoCal Tech Calendar

JANUARY 27, 2012

Thursday, February 2, 2012 -- Business and Financial Outlook 2012. GABA, German American Business Association.

Clearstone 113

Clearstone Venture Capital Invest Marketing 113

socalTECH

DECEMBER 26, 2012

Looking back at the most successful entrepreneurs we've met, we see that the single most predictive common denominator is their relentless focus on executing toward product / market fit by specifically de-risking and the riskiest assumption of their product / market fit hypothesis.

Southern California 259

Southern California High Tech Activity Platform 259

socalTECH

NOVEMBER 23, 2012

Santa Barbara-based RingRevenue , which develops call marketing automation technology, said Wednesday that it has raised $3.25M in a funding round. RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. The round was led by GRP Partners and Rincon Venture Partners.

Marketing 174

Marketing GRP Partners Santa Barbara Advertising 174

SoCal Tech Calendar

OCTOBER 27, 2012

Friday, November 2, 2012 -- Marketing ME: Building your book of business by developing YOUR personal Brand. Broads Circle. Join us for this hands-on breakfast workshop specifically geared towards attorneys and accountants to create your strategy for success.

Marketing 113

Marketing Tool Develop Development 113

socalTECH

APRIL 1, 2014

Handybook lets users book home cleaning and repair services online or through an iOS app, and is one of a number of peer-to-peer marketplace startups which have brought their services to the LA market. READ MORE>>. handybook angeles repair home cleaning mobile marketplace uber pathjoy handyman'

Los Angeles 159

Los Angeles Angel Marketing Southern California 159

SoCal Tech Calendar

JUNE 20, 2012

Tuesday, June 26, 2012 -- Mobile Marketing. The mobile phone is the perfect platform for marketers to engage consumers wherever they may be. Marketers understand this and it's now a big area for future advertising budget dollars and overall industry growth. have sparked a renewed interest in the industry.

Mobile 113

Mobile Marketing Advertising Google 113

socalTECH

NOVEMBER 2, 2012

Some of the highlights from this week from socalTECH's video section , where we're currently featuring community videos from and about local startups:  Perfect Market's Gangnam Style Halloween. All about startup Chewse, one of the Los Angeles startups to join the Fall 2012 class of 500Startups, and its group food ordering service.

Southern California 149

Southern California Idealab SoCalTech Class 149

SoCal Tech Calendar

JULY 19, 2012

Wednesday, July 25, 2012 -- Rock Star Marketing. Marketing is at the core of everything. You market to investors. You market to vendors. You market to your employees and you market to recruit the best employees. You market to your employees and you market to recruit the best employees.

Marketing 113

Marketing Course Ideas Custom 113

SoCal Tech Calendar

OCTOBER 24, 2012

Tuesday, October 30, 2012 -- Demystifying Social Marketing. s hottest topics: Social Media and Marketing! Ever been confused about Social Marketing? Been unable to keep up with the rapid changes in Social Marketing? We invite you to join us for an enticing event on one of today?s See [link] (more)

Marketing 113

Marketing WITI Social Media Media 113

socalTECH

MARCH 6, 2014

According to the company, it is launching a new academic market offering which starts at $6.65 Infinitely Virtual offers up Windows 2012 Server, Windows 8, and other applications via the cloud, allowing users to access applications without having to install and maintain local hardware. per user/month, to offer up virtual terminals.

Education 164

Education Marketing Startup Los Angeles 164

SoCal Tech Calendar

SEPTEMBER 5, 2012

Tuesday, September 11, 2012 -- State of the Market. LAVA Distinguished Speaker Series An Evening with Paul Kwan - "State of the Market". Paul Kwan, Managing Director, Head of Internet and Software Banking, Morgan Stanley.

Marketing 113

Marketing LAVA Software 113

Xconomy

FEBRUARY 13, 2020

Eisai is withdrawing weight-loss drug lorcaserin after a post-marketing study found a higher incidence of cancer in patients who took the medicine. The FDA said Thursday that its request for removal of the product from the market is voluntary, but Eisai has already started the process for doing so.

Marketing 79

Marketing Study Product San Diego 79

SoCal Tech Calendar

MAY 12, 2012

Friday, May 18, 2012 -- Bulidling Your Marketing Plan. Entrepreneurship @ RCC. If you have a business concept and want to learn more about becoming a successful entrepreneur, you are invited to attend. Email ron.pardee@rcc.edu.

Marketing 113

Marketing Email Entrepreneur 113

SoCal Tech Calendar

MAY 11, 2012

Thursday, May 17, 2012 -- Bulidling Your Marketing Plan. Entrepreneurship @ RCC. If you have a business concept and want to learn more about becoming a successful entrepreneur, you are invited to attend. Email ron.pardee@rcc.edu.

Marketing 113

Marketing Email Entrepreneur 113

SoCal Tech Calendar

NOVEMBER 30, 2012

Tuesday, December 4, 2012 -- Content Marketing/PR for Start-Ups. Business Wire Los Angeles invites you to join us for a panel discussion on Content Marketing/PR for Start-Ups. Communicators from Allison+Partners, Digital LA, Brew Media Relations, and TechZulu will discuss how traditional PR is evolving.

Startup 113

Startup Content Marketing Email 113

socalTECH

DECEMBER 27, 2012

Dr. Paul Jacobs leading Qualcomm to be the most valuable (by market cap) chip company in the world and their reference designs and chip sets being a key contributor rolling out true wireless broadband throughout most of the US. In your opinion, what events, companies, or people made the biggest impact on the technology world this year?

Southern California 173

Southern California Technical Review High Tech San Diego 173

TechCrunch LA

MARCH 19, 2021

That 2012 storm inflicted nearly $70 billion in damage and killed 233 people across eight countries from the Caribbean to Canada. The disaster only furthered New York’s resolve to be more aggressive with its climate action.

Los Angeles 192

Los Angeles Marketing Study Angel 192

Startup Professionals Musings

OCTOBER 13, 2019

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 94

Marketing Patents Offshore Startup 94

SoCal Tech Calendar

SEPTEMBER 12, 2012

Tuesday, September 18, 2012 -- AMA Los Angeles: Learn the Marketing Secrets You Don't Know. Market Like a Pro: The Secrets You Don't Know? Wanna know a juicy secret? Or several? Then come join us for our September event ?Market focused on helping you learn approaches that give you big advantages over those who aren't ?in

AMA 113

AMA Marketing Los Angeles Help 113

SoCal Tech Calendar

APRIL 11, 2012

Tuesday, April 17, 2012 -- Marketing Me: Strategies for Success. Broads Circle. Join us for this hands-on workshop to create your strategy for success. Our keynote speaker will provide an update on the status of women in the workplace and valuable advice on overcoming obstacles.

Marketing 113

Marketing Tool 113

SoCal Tech Calendar

NOVEMBER 30, 2012

Tuesday, December 4, 2012 -- Graziadio Alumni Network of Los Angeles presents their Small Business Breakfast Series: New Trends in Mobile and Online Marketing. accounting for 3 times the market value of the traditional ?Old it is critical to evaluate new trends in online marketing and the ? , Old Media?, New Media?.

Search Engine Optimization 113

Search Engine Optimization Mobile Marketing SEO 113

SoCal Tech Calendar

FEBRUARY 3, 2012

Thursday, February 9, 2012 -- Advanced Affiliate Marketing with ShoeMoney. Join us for our next Startups Uncensored event on February 9th - Advanced Affiliate Marketing with Jeremy Schoemaker! Startups Uncensored #24.

PPC 100

PPC SEM Marketing Startup 100

socalTECH

JUNE 25, 2014

Moviepilot set up shop in LA in 2012 , due to the entertainment industry''s base here. The sale netted the company $20M, which it will use to fund its U.S. Moviepilot''s web site focuses on film recommendations, film discovery, and the company also helps studios with social media campaigns. READ MORE>>.

Social Media 164

Social Media Marketing .Net Entertainment 164

SoCal Tech Calendar

SEPTEMBER 21, 2012

Thursday, September 27, 2012 -- Get Qualified Traffic and Increase Conversions for your Business/Startup/Company Los Angeles Online Marketing for Entrepreneurs. After spending hard earned money and countless time on SEO and Social Media, you see traffic, but you don't seem to see any conversions(sales/leads/signups).

Los Angeles 100

Los Angeles Entrepreneur Marketing Angel 100

SoCal Tech Calendar

APRIL 27, 2012

Thursday, May 3, 2012 -- The Purchase Funnel is Dead: The Future of Shopper Marketing. Longboard Media, the leading provider of digital advertising across premium shopping sites, will host a one-of-a-kind lunch seminar and panel for Los Angeles thriving advertising community. The

Beverly Hills 113

Beverly Hills Marketing Advertising Media 113

Both Sides of the Table

AUGUST 9, 2011

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. I started showing my partners more deals that I found interesting and doing loads of analysis on the future of markets I thought were ripe for disruption. The market had tanked.

Marketing 305

Marketing Funding Venture Capital Technical Review 305

SoCal Tech Calendar

FEBRUARY 17, 2012

Thursday, February 23, 2012 -- Current VC market and how to pitch it. The current venture market and how to pitch it - Getting professional tech investment (private, angel, venture, strategic) in these times is not easy.

Venture Capital 113

Venture Capital Technical Review Marketing Capital 113

SoCal Tech Calendar

APRIL 7, 2012

Friday, April 13, 2012 -- Top Five Ways to Maximize Your Marketing Dollar. In today's climate, marketing teams are pushed to deliver more and more results with fewer and fewer resources. Knowing how to make every marketing dollar count is vital to your success, whether you're a large enterprise or a brand-new startup.

Marketing 113

Marketing Resource Help Startup 113

SoCal Tech Calendar

DECEMBER 29, 2011

Wednesday, January 4, 2012 -- The State of the Capital Markets. What does all this mean mean for the state of the capital markets? The economy remains weak, the national debt is growing rapidly, corporate profits are at all-time highs, and private equity firms have nearly $1 trillion in purchasing power.

Capital 100

Capital ACG Marketing Calabasas 100

SoCal Tech Calendar

MARCH 24, 2012

Saturday, March 24, 2012 -- Incorporating Integrated Marketing Communications Into Your Business Plan. One of the most important aspects of a solid business plan is marketing communications. Financials? Executive team? Communications?

Marketing 113

Marketing OCTANE Media Customer 113

socalTECH

JULY 12, 2021

According to HyperX, Betar will be involved in marketing activities, including virtual streams and developing original content. HyperX says Betar has been streaming on Twitch since 2012 and with nearly seven million followers. has signed on Twitch game streamer Tim "TimTheTatman" Betar has a "brand ambassador" for the company.

Activity 113

Activity Content Marketing Technology 113

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209

Marketing Conference RSS Angel 209

socalTECH

MARCH 26, 2021

Glendale-based ServiceTitan, which develops software used by home service providers and others in the trades to manage appointments, billing, marketing, and more, has raised a huge, $500M funding round. ServiceTitan was founded by Ara Mahdessian (CEO) and Vahe Kuzoyan (President), who founded the company in 2012.

Glendale 127

Glendale Outsource Development Pricing Capital 127

SoCal Tech Calendar

JULY 8, 2012

Thursday, July 12, 2012 -- Marketing Your Startup - How to Open Minds and Wallets. The workshop and interactive discussion will share the secrets of the customer decision cycle and why skipping a step can be detrimental to your startup or business.

TCVN 100

TCVN Marketing Startup Custom 100