socalTECH

NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues. READ MORE>>.

Media 164

Media Acquisition Equity Advertising 164

socalTECH

MAY 4, 2016

Los Angeles-based Giant Media , a native advertising company which is part of Adknowledge, said this morning that it has named John Cobb as its CEO. Giant focuses on native video advertising for brands. Giant focuses on native video advertising for brands. READ MORE>>.

Media 100

Media Advertising Los Angeles Capital 100

socalTECH

AUGUST 8, 2014

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M in revenues for the three months ended June 30, 2014, down from the $101.1M The company said the drop came due to a shift away from higher CPM direct display advertising. demand media content traffic revenues'

Demand 138

Demand Content Media eHow 138

socalTECH

MARCH 6, 2015

Santa Monica-based Demand Media said Thursday that it has named a new CFO, appointing Rachel Glaser to the position. The announcement came as part of Demand Media''s quarterly results announcement, where the company reported 2014 revenues of $172.4M. demand media executive' Glaser was most recently the CFO of Move, Inc.

Demand 100

Demand Media Santa Monica Advertising 100

socalTECH

FEBRUARY 23, 2021

Los Angeles-based Zefr, which helps marketers measure brand impact and advertising on such platforms as YouTube and Facebook, said this week that it has named a current Bed, Bath, and Beyond exec to its board of directors. Zefr is led by co-CEOs and co-founders Rich Raddon and Zach James.

Advertising 113

Advertising Los Angeles Platform Media 113

socalTECH

OCTOBER 21, 2014

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. Nanxi Liu: In 2010, an industry report came out that predicted that digital signage was going to be a $4 billion market in 2014. We''ve now grown to thirty five people in our LA headquarters.

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

MARCH 10, 2017

What we did in 2014-2015 and most of 2016, was to really, really refine the business model, so that we could be a successful company, and not just have a successful product. They want to advertise on Facebook and Instagram, and they want to see what they can do with Waze, Snapchat, and Yelp.

Google 127

Google Paid Search Mobile Activity 127