The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley
TechCrunch LA
APRIL 23, 2018
The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans. “[Manufacturing] social influence.”
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