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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. Sales, Sony Music Entertainment, in a statement. .

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Scopely Expands In Culver City

socalTECH

Fast growing, Los Angeles-based mobile games and entertainment developer Scopely is in a big expansion, and has agreed to lease another 60,000 square feet of office space in Culver City, according to the company's broker, CBRE. The project is expected to be complete late next year.

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5 Rules For Every Business In The New Sharing Economy

Startup Professionals Musings

Thus the rise of the “ sharing economy ,” with collaborative and peer-to-peer (P2P) platforms , including Lyft (rides), Airbnb (lodging), and WeWork (workspace). There are always opportunities to participate in existing platforms, such as becoming an Uber driver, or to start your own platform sharing your favorite hobby.

Platform 145
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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch LA

Genies is partnering with a handpicked group of creators to design the first set of collections available on the platform, Nigam said. On Genie, only approved sellers on the platform will be able to launch collections to start, though the company says it eventually wants to empower all its users to create unique 1-of-1 fashion items.

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Why an Atlanta-based Black influencer collective swapped their collab house for a studio

TechCrunch LA

The group says they took inspiration from similar community-oriented tech incubators in Atlanta like the Russel Innovation Center for Entrepreneurs , PROPEL Center and Gathering Spot , but Collab Studio will focus more specifically on the entertainment industry. Image Credits: Robiiiworld (Brandy Merriweather via BStarPR).

Platform 210
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More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. version of this new breed of entertainer, the collective behind the account is far from the only one.

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Venture capitalists ‘like and subscribe’ to influencers

TechCrunch LA

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. I feel this responsibility to my industry to put the best business practices I’ve learned along the way into a platform so I can help other influencers.”. We are in phase three of the influencer economy.

Platform 170