DigiMarCon America 2021 - Digital Marketing, Media and Advertising Conference
SoCal Tech Calendar
JULY 15, 2021
Wednesday, July 21, 2021 --.
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SoCal Tech Calendar
JULY 15, 2021
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JUNE 10, 2021
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Startup Professionals Musings
JANUARY 9, 2022
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
socalTECH
JUNE 15, 2021
Los Angeles-based TrillerNet, the parent company of social media app Triller, is now looking at hitting the public markets via a direct listing, according to Reuters. The company is currently led by CEO Mahi de Silva, and reportedly is expecting revenues of more than $250M in 2021. Triller competes directly against TikTok.
Southern California Edison Blog
MAY 15, 2020
Users trying to stream video originating from a low latency network are likely to become frustrated as the media becomes slow to load and its quality becomes choppy. Media and content creation businesses expanding their services to meet future content needs require a network that can support growing media content demands.
Both Sides of the Table
SEPTEMBER 15, 2022
Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics. By 2021 we had to write a $3.5m Except the music stopped.
socalTECH
AUGUST 6, 2021
Los Angeles-based J2 Global said it had record, second quarter 2021 results, and is raising its full year guidance, the company said on Thursday, as revenues in its Digital Media area surged. The company's Digital Media revenues were up 54.8%, growing to $253.8M million, compared to $331.0M for Q2 of 202, a 29.6 from $163.9M
socalTECH
AUGUST 11, 2021
Santa Monica-based contextual advertising technology developer GumGum says it has acquired JustPremium, a rich media and video ad marketplace in Europe. GumGum said that its 2021 revenues are on track to grow over 40% compared to last year, and the addition of JustPremium will help expedite that growth.
Tech.Co
NOVEMBER 28, 2022
Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.
Tech.Co
DECEMBER 28, 2022
The company, which was founded in 2021 by researchers from Harvard and Stanford, has invested in clinical-grade deep learning to unlock the potential of image data, helping oncologists make much more informed decisions about their patients. The podcasting and multi-media market is a notoriously hard one to break into.
socalTECH
DECEMBER 23, 2020
At Liquid Stock, we were fortunate the IPO market stayed red-hot and we had two successful IPOs with Sumo Logic and Wish along with the filing of Affirm, Marqeta and Robinhood which we expect to go public early in Q1/2021. What are you most looking forward to in the technology/startup world in 2021?
TechCrunch LA
AUGUST 2, 2022
Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. That number is dwarfed by Shein, which gained over 170 million downloads worldwide in 2021 and surpassed Amazon as the top shopping app in the U.S.
Tech.Co
JULY 29, 2020
Google has announced that its staff will work from home until at least July 2021. Google has announced that its staff will work from home until at least July 2021. . In the short-term, Facebook employees can work from home until 2021, though offices reopened on 6th July for those who needed to come in.
Startup Professionals Musings
MARCH 29, 2021
New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.
Startup Professionals Musings
MARCH 14, 2022
With the ITRC 2021 End-of-Year Data Breach Report revealing a 68 percent increase in stolen sensitive personal information, there is a growing population out there worried about all the people intent on hurting them. Internet users need to start watching out for themselves, like looking both ways before you cross the street.
Startup Professionals Musings
SEPTEMBER 16, 2023
The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Establishing your brand with interactive social media. The cost of social media done well is low. They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year.
Startup Professionals Musings
DECEMBER 29, 2021
These include recognized social media influencers, industry experts, and even early customers. By actively participating in social media and customer support channels, you can differentiate by building advocates and loyalty. Marty Zwilling First published on Inc.com on 12/15/2021. Perception is better than reality.
Startup Professionals Musings
MAY 12, 2021
Use social media for marketing, not just feedback. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative. Marty Zwilling First published on Inc.com on 04/27/2021. It works in fashion, real estate, and certainly in the technical world.
Startup Professionals Musings
JULY 30, 2021
Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.
Startup Professionals Musings
JULY 7, 2021
I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Resist cancelling existing social media accounts. Marty Zwilling First published on Inc.com on 06/22/2021.
Startup Professionals Musings
APRIL 9, 2021
As an example, customer-centric may mean interacting on social media, or actively taking the customer's position in a dispute, rather than the company position. Marty Zwilling First published on Inc.com on 03/26/2021. It always means people not being defensive when addressing competitor activity or initiatives.
Startup Professionals Musings
AUGUST 21, 2021
Working with the media is required, both social as well as the press, through public relations and internal channels. Marty Zwilling First published on Inc.com on 08/04/2021. Of course, customer relationships, and penetration into new market segments are also critical elements. Increase communication, both internally and externally.
TechCrunch LA
MARCH 27, 2020
Other shows on the platform include the documentary series “Represent”, which follows women surfers looking to take the sport to the Olympic games (now scheduled for 2021); “East of La Brea”, a show from executive producer Paul Feig, which follows to Muslim women in Los Angeles; the dating show “Date & Switch”, (..)
TechCrunch LA
FEBRUARY 6, 2022
The double-digit drop actually came from Meta’s earnings report which investors feared would be indicative of a broader revenue slump across social media stocks. While Meta’s week was downright awful, Snap had a strange reversal of fortunes that saw its stock plummet and then dramatically rebound hours later.
Startup Professionals Musings
JUNE 14, 2021
Effective communication always requires consideration of language barriers, gender and age norms, and media protocols. For example, you would never use the same words and tone in an email, text message, or on social media. Marty Zwilling First published on Inc.com on 05/31/2021. Failure to address assumptions and culture.
Startup Professionals Musings
JULY 23, 2021
Pay close attention to social media and online feedback, and never respond defensively. Marty Zwilling First published on Inc.com on 07/09/2021. Don’t wait for quarterly morale surveys, or feedback from HR. Ask employees for feedback, and commit to fix problems before you feel brand impact.
Startup Professionals Musings
AUGUST 29, 2022
Use of collaborative and other social media platforms. 58 million workers identified themselves as freelancers in 2021, up 5 million since 2014. An increasing number of startups are adopting a BYOD policy, realizing that individuals have their own preferences in the way they access data, collect emails or ‘chat’ to colleagues.
socalTECH
DECEMBER 29, 2020
What are you most looking forward to in the technology world in 2021? I believe that in 2021 and beyond, analytics will only continue to grow as data grow richer and become easier to work with and more accessible. Data and analytics are now household words.
Startup Professionals Musings
SEPTEMBER 8, 2021
The Internet and social media are also a key knowledge source. Marty Zwilling First published on Inc.com on 08/24/2021. Start by walking around and getting to know the other members of your team. Outside connections usually come by taking a more active role in your industry and community. There is no better time than today to start.
Startup Professionals Musings
SEPTEMBER 10, 2021
Maintain relationships with other industry movers and shakers, including customer support groups and media influencers. Marty Zwilling First published on Inc.com on 08/27/2021. In addition, it is important to stay actively involved in external activities relevant to your business, including industry conferences and panels.
Startup Professionals Musings
MARCH 3, 2021
If this is personally your first startup, it’s very important to highlight prior leadership experience in school, business, or public life, and your ability to attract skilled people for your team, as well as advocates from your industry, social media, or prior relationships. Marty Zwilling First published on Inc.com on 02/16/2021.
TechCrunch LA
OCTOBER 26, 2021
— Amanda Woody (@AmandaWoody_) October 20, 2021. Megan_Manzano) October 20, 2021. — sHELLy romero (@_smromero) October 20, 2021. I wish we could pretend this doesn't exist but everyone subtweeting and asking if it's true only adds to the hype, so–yes. It's real. pic.twitter.com/2NHEmzHZrV.
Startup Professionals Musings
FEBRUARY 13, 2021
For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Marty Zwilling First published on Inc.com on 01/29/2021. Be the entrepreneur that sparks the thinking to make real change happen, or you will watch it happen, or wonder what happened.
Startup Professionals Musings
SEPTEMBER 3, 2021
Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. Marty Zwilling First published on Inc.com on 08/19/2021. To be a leader, you have to be willing to be a public figure , and display the right attributes.
Startup Professionals Musings
DECEMBER 1, 2021
If you haven’t changed for several years the way you do common processes, like customer satisfaction surveys, lead generation, and marketing, it’s time to look at the new remote apps and social media platforms for more effective and relevant alternatives. Marty Zwilling First published on Inc.com on 11/17/2021.
Startup Professionals Musings
JUNE 2, 2021
Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Marty Zwilling First published on Inc.com on 05/20/2021.
TechCrunch LA
JUNE 3, 2022
It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad. Less than 2% of venture capital funding went to all-female founding teams in 2021, marking a five-year low. . Please stop using the word Girlboss thank you. — Sophia Amoruso (@sophiaamoruso) June 1, 2022. It’s not a compliment.
Startup Professionals Musings
OCTOBER 29, 2021
Customers and peer groups, including freelancers, are already using popular social media platforms, including Facebook and Twitter, so make them a part of your team culture. Marty Zwilling First published on Inc.com on 10/13/2021. Move to modern platforms for more collaboration. Make it part of your strategic plan today.
Tech.Co
JANUARY 6, 2020
Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. How to host a podcast.
Startup Professionals Musings
DECEMBER 22, 2021
In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Marty Zwilling First published on Inc.com on 12/08/2021. Above all, don’t forget that delighted customers are the key to your business in the long term.
TechCrunch LA
MAY 26, 2018
Analysts for the industry tracker Canalys forecast that the industry will sell nearly 10 million units in 2021, on par with the (shrinking) console market. And there’s still the chance that in-home virtual reality will be able to pick up the pace and boost adoption more quickly than the market expects.
Startup Professionals Musings
OCTOBER 24, 2021
Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. Still, it is recommended that you add the familiar ©Copyright 2021 symbol at the beginning or end of each media and document segment. Trade secrets with employment agreement.
Startup Professionals Musings
APRIL 14, 2021
For example, my dictate that entrepreneurs need to find a “ painful ” problem to solve (such as high cost, low productivity) to attract customers, doesn’t really account for many successful startup businesses today, including top social media platforms, dating sites, and new fashions. I see this even extending into business-to-business.
Startup Professionals Musings
AUGUST 25, 2021
Marketing is necessary via social media, traditional media, and personal visibility, to attract customers, loyalty, and a competitive brand image. Marty Zwilling First published on Inc.com on 08/10/2021. With today’s world-wide Internet, no solution is so compelling that “ if we build it, they will come.”
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