Startup Professionals Musings

AUGUST 24, 2022

The current term for all these activities and results online is “ content marketing.” Your priority must always be to offer the right content with the right contacts along the way. Marty Zwilling First published on Inc.com on 8/10/2022. We want to make sure you can break down the silos and manage to results.

Acquisition 100

Acquisition Customer Custom Technical Review 100

Startup Professionals Musings

JANUARY 9, 2022

Start by reviewing current statistics, like the recent Social Media Marketing Benchmark Report 2022 , to learn which social media sites are most popular, which features drive the most impact today, and how other social media marketers have maximized their efforts and seen the greatest ROI. You spend the months influencing the influencers.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

SEPTEMBER 29, 2022

Choose only the best media formats for each type of content you choose to engage with, across the range of text, audio, and video. Marty Zwilling First published on Inc.com on 9/12/2022. Filtering: discarding information beyond your capacity. We all have limited cognitive capacities, so don’t take in more than you can process.

Framework 119

Framework Artificial Inteligence Social Media Media 119

Startup Professionals Musings

AUGUST 3, 2022

Publishing your content is positive, but responding to customers online multiplies your impact. Marty Zwilling First published on Inc.com on 7/19/2022. You may focus only on Facebook, and missing customers who expect to see you on Instagram and YouTube. I recommend some presence on two or three platforms.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

AUGUST 31, 2022

In my role as a business mentor and advisor, I now always look for a culture and recommend team roles that nurture collaboration rather than contention, communities rather than silos , and transparent communication at all levels. Marty Zwilling First published on Inc.com on 8/17/2022.

Organization 105

Organization Mentor Startup Training 105

Southern California Edison Blog

DECEMBER 8, 2021

Using content delivery networks (CDNs) to share the traffic load across multiple servers . Download the “Tech Startup Trends into 2022 and Beyond” Guide. Setting network traffic limits to prevent overloading. Ransomware Attacks. Learn strategies to plan for long-term success.

Startup 96

Startup Email Networking Southern California 96

InfoChachkie

DECEMBER 23, 2018

The evolution of home entertainment offers numerous opportunities for startups to leverage the new and innovative ways consumers are digesting audio content. Although this strategy will generate revenue in the near-term, a more prudent approach is to create marketing strategies which engage users via entertaining and relevant content.

Platform 100

Platform Technical Review Research Entertainment 100

TechCrunch LA

NOVEMBER 4, 2019

Creators and influencers like Bernstein are forging a path from content creator to full-fledged business, with multiple revenue streams via podcasts, licensing deals, branded merchandise and even software products. “A Karat’s approach to treating individual digital content creators as future “unicorns” is not isolated.

Platform 170

Platform Marketing Tool Venture Capital 170