Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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TechCrunch LA

SEPTEMBER 13, 2021

But today a startup that’s tackling a different aspect of the market — addressing the supply chain that subsequently turns the wheels of the bigger food distribution machine — is announcing a big round of funding as it continues to grow. It is currently is the company’s biggest customer.).

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TechCrunch LA

AUGUST 2, 2022

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. million installs across the world to date, according to data provided by market intelligence firm Sensor Tower. Cider’s other major markets are the U.K.,

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Startup Professionals Musings

OCTOBER 13, 2019

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

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socalTECH

DECEMBER 14, 2021

The company claims it will start production at the plant in July of 2022. Faraday Future--like many other companies aiming at the electric car market--has yet to deliver production vehicles to customers.

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Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Please fill in your email. Please verify before subscribing. TikTok Teams Up With Ecommerce Startups.

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Social Media Startup Commerce News 132

Startup Professionals Musings

MAY 18, 2022

Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. Innovative product and process solutions are only temporary, as they quickly become a commodity in the minds of customers and competitors. You and your friends are not the market.

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Startup Professionals Musings

MARCH 4, 2022

If you aren’t yet adapting to the market and your customers, you are falling behind. I define business agility for my consulting clients as the ability to change your business rapidly to meet customer and environmental changes, with minimal organizational disruption and cost. Be proactive rather than reactive to market change.

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Startup Professionals Musings

MARCH 18, 2022

Instead of sizing up new opportunities and actively courting every new customer, you start worrying about cutting costs, repeatable processes , and overtaking known competitors. As a consultant, I hate to see you lose that startup focus on innovation, change, and customers. Marty Zwilling First published on Inc.com on 3/2/2022.

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Startup Artificial Inteligence Metrics Netflix 154

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

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Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

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Ideas Startup Case Study Writing 145

TechCrunch LA

NOVEMBER 5, 2021

The global meat substitute market was valued at $4.51 Growing up with a father who was a food marketer, Boyd Myers said she saw firsthand what eating a diet of fast-food can do to a person and was always looking for more healthy food options that also had a positive benefit for the planet. AKUA co-founder and CEO Courtney Boyd Myers.

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Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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Social Media Framework Media Metrics 135

Startup Professionals Musings

JULY 20, 2022

If your business today is healthcare, it may be time to look for opportunities in artificial intelligence (AI), robotics, and digital data management, rather than just more unhealthy customers. Even if your business is local, like ride sharing, think about the potential for emerging markets in new countries.

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Artificial Inteligence Netflix Resource Customer 146

Startup Professionals Musings

MARCH 12, 2022

They look at your track record, industry leadership, marketing energy, moral values, and peer relationships. Back in the early days of the personal computer, Bill Gates and Microsoft were widely recognized and having the strongest technical culture, as well as a commanding marketing presence. Brand recognition was the key.

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Startup Professionals Musings

JULY 8, 2022

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.

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Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. Balance of passion with reality and customer feedback. Marty Zwilling First published on Inc.com on 7/27/2022.

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Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

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Startup Professionals Musings

MAY 28, 2022

Everyone is looking for that magic strategy that will keep them growing, even during market and company changes. This may seem obvious, yet many companies ignore the keyword “exceptional” or they count on an existing market that is not “expanding.” Marty Zwilling First published on Inc.com on 5/12/2022.

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Organization Acquisition Competition Resource 128

Tech.Co

JUNE 3, 2022

With it, customers can quickly use contactless payment, giving consumers an easier shopping experience while helping sellers use the Square system with even less friction. Square is one of the biggest POS systems on the market for retailers and restaurants alike, while Apple is one of the biggest tech giants.

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News Newsletter Sales Tips 138

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. Target market. Sales/Marketing.

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Startup Professionals Musings

JULY 27, 2022

For example, BlackBerry was really the first in the smart mobile phone market, but they never thought beyond their tiny physical keyboard as they added new features. In particular, new generations of customers, including millennials, are often looking for something really innovative, as the fashion industry has found out many times.

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Competition Examples Customer Custom 139

Startup Professionals Musings

OCTOBER 21, 2022

According to Tim Cook at Apple, there are over 34 million registered developers in 2022. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Above all, don’t forget to develop a comprehensive marketing and promotion strategy. Build your own marketplace platform.

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Develop Development Platform Mobile 138

Startup Professionals Musings

APRIL 16, 2022

by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. In my experience, a healthy team is a prerequisite for a thriving business, innovation to meet market needs, and high customer loyalty. Marty Zwilling First published on Inc.com on 4/1/2022. Emotional stability.

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Technical Review Mentor Social Media Customer 141

Startup Professionals Musings

JUNE 1, 2022

Winning business owners really listen and act on feedback from customers and advisors. Technology, competitors, and customers are changing every day, so the “ tried and trusted ” ways you do things need to be reviewed and updated regularly. Analyze market events in the context of emerging trends.

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Technical Review Customer Custom Social Media 120

Startup Professionals Musings

APRIL 18, 2015

This approach, popularly known as glocalization , means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

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Patents Startup Offshore Demand 106

Startup Professionals Musings

FEBRUARY 9, 2022

In my experience of many years as a business founder, consultant, and executive, I offer the following list of situations that always imply a real need for people and business leadership, and have the potential for long-term positive impact to your bottom line and business success: Your business image is slipping in the eyes of customers.

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Startup Professionals Musings

NOVEMBER 23, 2022

The result is fewer and fewer new ideas are volunteered by prospective leaders and key team members, and the business suffers from poor customer satisfaction or loss of market share. The challenge is for leaders to really listen to their team and the market, and for every team member to anticipate pushbacks and respond effectively.

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Ideas Netflix Resource Customer 116

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. Timing is important, and communication with your customer set is critical. Galvanizing: rally a team and customers for action.

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Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

MAY 16, 2022

It does mean owning up to mistakes, pivoting, and really listening to customers, advisors, and industry experts. Keep your focus on customers, who are never perfect, and build productive relationships. The real value to you and the customer comes later, through hard work and execution.

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Startup Professionals Musings

DECEMBER 3, 2022

For example, with a strong background in traditional marketing, you may reposition yourself as a digital marketing expert, with a much better opportunity. Launch a personal marketing plan for visibility. Build a personal marketing plan, as you would for a new product, including regular highlight reports, progress, and results.

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Social Media Summary Startup Mentor 125

Startup Professionals Musings

NOVEMBER 5, 2022

They are more sensitive to customer needs and see peer collaboration as the most effective decision process. Modern Internet communication and video meeting software have given new scope and immediacy to communal work efforts and customer feedback. Market evolution is not the same as company success.

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Tech.Co

DECEMBER 28, 2022

Only companies with cutting-edge concepts and crystal-clear market strategies stand a chance of surviving through their first year, let alone making a profit. We've scoured the startup scene to find out which budding businesses have made big waves in 2022 — and whose growth is showing no signs of slowing down. Source: wander.com.

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Startup Artificial Inteligence Platform Newsletter 112

Startup Professionals Musings

SEPTEMBER 9, 2022

Providing business leadership is a challenge under the best of circumstances, but it is especially difficult in times of market and customer crises. It’s amazing what you can learn from customer-facing teams in anticipating a crisis, and looking at solution alternatives. Marty Zwilling First published on Inc.com on 8/26/2022.

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Customer Custom Examples Organization 122

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

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Services Technical Review Social Media Case Study 121

Startup Professionals Musings

MARCH 23, 2022

Team members, as well as customers, like to feel connected and inspired by a worthy non-business objective, such as helping the disadvantaged, saving the environment, or supporting inclusivity. This created a connection with both his team and customers. You really need their insights and customer interaction feedback.

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Tech.Co

MARCH 25, 2022

Instacart cites “market turbulence” and a need to attract talent as reasons why it has reassessed. “We are confident in the strength of our business, but we are not immune to the market turbulence that has impacted leading technology companies both public and private,” Instacart said in a statement.

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