2022 Entrepreneur Metrics 
Startup Professionals Musings
SEPTEMBER 16, 2023
The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. The days of lengthy, text-heavy, business plan documents prepared by expensive experts are behind us.
Startup Professionals Musings
MARCH 4, 2022
As the entrepreneur, business owner, or leader, your message must never be “if it’s not broken, don’t fix it.” Every good entrepreneur I know has a “ proactive mindset.” Adopt some key metrics to measure your change agility. Marty Zwilling First published on Inc.com on 2/18/2022. Don’t let the daily crisis run your life.
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Startup Professionals Musings
MARCH 18, 2022
As companies grow, they tend to become more structured, to the point of discouraging risk by team members, and using metrics to identify mistakes and allocate bonuses. Internal metrics are great for fixing problems, but industry experts, influencers, and customers are better indicators of future change and trends. Don’t forget these.
Startup Professionals Musings
JANUARY 9, 2022
They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Ric Dragon, an expert in online marketing, in his classic book.
Startup Professionals Musings
NOVEMBER 30, 2022
As an investor in startups, I most often see entrepreneurs who are technologists, or at least have a real passion for a specific product. Many entrepreneurs try to do the whole job alone, or surround themselves with “yes” people, or count on family and friends to back them. Using metrics to measure results and commitments.
Startup Professionals Musings
OCTOBER 31, 2022
Idea people often don’t get funded as entrepreneurs, because a new business is all about results, not just ideas. Some people are very good as defining metrics, roll-out programs, and reward systems for marketing and sales programs. Marty Zwilling First published on Inc.com on 10/17/2022.
Startup Professionals Musings
AUGUST 10, 2022
Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. Marty Zwilling First published on Inc.com on 7/27/2022. Balance of passion with reality and customer feedback.
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