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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Digital advertising raked in $11 billion in revenue for TikTok during 2022, but the social media platform has struggled to make similar inroads in the world of ecommerce – so it’s drafting in some help. By some metrics, certainly not. Please fill in your email. Please verify before subscribing.

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

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7 Ways To Keep Your Business Working Like A Startup

Startup Professionals Musings

As companies grow, they tend to become more structured, to the point of discouraging risk by team members, and using metrics to identify mistakes and allocate bonuses. Internal metrics are great for fixing problems, but industry experts, influencers, and customers are better indicators of future change and trends.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

Probably not and 10x (May 2022) seems more in line with the historical trend (actually 10x is still high). But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics.

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7 Keys To Keeping Your Business Agile And Competitive

Startup Professionals Musings

Adopt some key metrics to measure your change agility. If you want change in your business, you must publish and reward people based on how many changes have been initiated, how fast they are completed, and the overall impact on business metrics. Marty Zwilling First published on Inc.com on 2/18/2022.

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Praying to the God of Valuation

Both Sides of the Table

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. We wanted new things to exist and to solve new problems and to see our creations come to life. I am having fun again.

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6 Work Activities Are Required For Business Success

Startup Professionals Musings

Some people are very good as defining metrics, roll-out programs, and reward systems for marketing and sales programs. If you are a problem solver at heart, who never gives up, and enjoys setting and beating deadlines and metrics to show success, then this category of activities is for you.

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