Startup Professionals Musings

AUGUST 24, 2022

In addition, research shows that companies that fail to align their marketing and sales departments have less ROI, and lose 10% or more of their revenues per year. With the internet at our fingertips, even B2B customers research and compare solutions, completing 50-90% of the work before a sales rep is contacted.

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Startup Professionals Musings

OCTOBER 1, 2022

So, unless you are satisfied doing research on a shoestring, I encourage you to focus highly on achieving business success, as well as on creating an innovative solution. Marty Zwilling First published on Inc.com on 9/16/2022. It takes a wealth of hungry buyers to sustain a great business idea.

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Startup Professionals Musings

JANUARY 2, 2023

Cisco Systems, which was ranked by Fortune magazine as the world’s best place to work in 2022, keeps the focus on employee happiness through putting people first, free counseling sessions through the company's employee assistance program, including a companywide Day for Me.

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Startup Professionals Musings

JULY 8, 2022

I have encountered several business leaders whose real purpose and intent was to create a positive personal legacy, such as a research to cure a difficult disease, but they failed to disclose the intent to their team and constituents. Marty Zwilling First published on Inc.com on 6/23/2022.

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Startup Professionals Musings

OCTOBER 28, 2022

These seasoned executives and educators bring a pragmatic mix of scientific research and real-world experience to guide you, with my additions, through the following seven decision-making steps: Re-affirm every case and need for a change decision. Marty Zwilling First published on Inc.com on 10/13/2022.

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Startup Professionals Musings

MAY 18, 2022

As an angel investor, I expected startups to have a passion for their solution, but also to have done the market research and customer validation to size the real opportunity. Marty Zwilling First published on Inc.com on 5/4/2022. Maybe this worked for you the first time, but it is certainly a high-risk approach.

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Startup Professionals Musings

NOVEMBER 25, 2022

Research has found that people with low resilience are four times more likely to experience burnout, or even premature death. Marty Zwilling First published on Inc.com on 11/10/2022. It's worth the effort because of the impact that resilience (or lack thereof) has on our behaviors, attitudes, outcomes--and even health.

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Startup Professionals Musings

NOVEMBER 23, 2022

Do your own research and gather supporting facts, rather than firing back with emotion and gut feel. Marty Zwilling First published on Inc.com on 11/7/2022. Your proposal is dismissed as being too risky. Rather than trying to argue defensively that the risk in minimal, you should focus on quantifying the potential reward.

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Startup Professionals Musings

AUGUST 3, 2022

According to Forrester Research, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is usually a decision maker. Marty Zwilling First published on Inc.com on 7/19/2022. You should establish a policy of responding to every input, positive or negative. Stay current.

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Startup Professionals Musings

AUGUST 5, 2022

Research has shown the public recognition if usually more of a motivator than even monetary rewards. Marty Zwilling First published on Inc.com on 7/22/2022. Find time to publicly recognize peer contributions. If you will recognize them, they will reward you.

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Startup Professionals Musings

SEPTEMBER 7, 2022

If you research the backgrounds on some of the most successful entrepreneurs, you will find some, like Mark Cuban , espouse the “go for it” risk everything approach to give you the motivation to keep going, while others recommend a more measured approach. Marty Zwilling First published on Inc.com on 8/24/2022.

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Startup Professionals Musings

OCTOBER 31, 2022

It’s important to remember that your passion for a new idea needs to be supported by market research and customer feedback , before you will get the credibility and support you expect to work at this stage. Marty Zwilling First published on Inc.com on 10/17/2022. I recommend that you start online to find data sources.

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Startup Professionals Musings

FEBRUARY 2, 2022

Research has shown that 60 to 90 percent of our communication with others is non-verbal, which means the body language you may be ignoring is extremely important. Marty Zwilling First published on Inc.com on 1/19/2022. This is a much greater level of engagement, because you are now watching someone as well as listening to their words.

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Startup Professionals Musings

FEBRUARY 25, 2022

Also, research from Hawk Incentives found that 40 percent of the surveyed consumers say it makes them "feel smarter" when they can find better deals. Marty Zwilling First published on Inc.com on 2/10/2022. Customers skip over your ads, and easily find the real best deals through “best value” sites on the Internet.

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Startup Professionals Musings

AUGUST 26, 2022

You may dream of developing a new silicon chip technology, but a bit of research should tell you that most disruptive solutions take billions in investment, and more time than you can afford for acceptance. Marty Zwilling First published on Inc.com on 8/11/2022. You can’t really succeed in life if you are not happy.

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InfoChachkie

DECEMBER 23, 2018

According to a recent survey of smart audio users by NPR and Edison Research, my wife’s obsession is not outside the norm. The research organization CIRP announced in August that sales of smart speakers had exceeded 50 million, with sales expected to grow 48% over the following twelve months. The entire report is available HERE.

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Startup Professionals Musings

MARCH 30, 2022

After their research and discussions with many Fortune 500 CEOs, they detailed six mindsets they found most prevalent in effective and inspirational business leaders in large companies. Marty Zwilling First published on Inc.com on 3/16/2022.

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Startup Professionals Musings

AUGUST 9, 2019

Scientific research in overdrive. Data has long been the cornerstone of scientific discovery, and with ‘big data’ -- and the big computing power necessary to process it -- research can move at an exponentially faster clip. The Human Genome Project, which took 13 years, could now be completed in hours. Data is the new weapon of defense.

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Startup Professionals Musings

MAY 2, 2022

These authors bring a broad range of experience and practice in business leadership, as executives, consultants in the real world, and academic researchers. Marty Zwilling First published on Inc.com on 4/18/2022.

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