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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Establishing your brand with interactive social media.

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6 Success Mistakes Often Made By Serial Entrepreneurs

Startup Professionals Musings

New technologies and the power of the Internet can change things almost overnight, so do your homework from scratch on every initiative. In addition, these days you have to help your customers find you, through traditional marketing, more social media, and influencers. Marty Zwilling First published on Inc.com on 5/4/2022.

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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

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10 Key Business Founder Checks Needed Before The Plan

Startup Professionals Musings

You may dream of developing a new silicon chip technology, but a bit of research should tell you that most disruptive solutions take billions in investment, and more time than you can afford for acceptance. Assess your connections, both social media and financial. Marty Zwilling First published on Inc.com on 8/11/2022.

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6 Sources Of Purpose To Drive Business Success Today

Startup Professionals Musings

Many technologists have a passion for a new technology, but only a few are able to communicate the value in terms of future impact on society. If your business is health-technology related, I urge you to share this with your team, and with customers, and ask for their help, versus leaning on profitability, price, and process.